Acushnet Company’s Post

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The feel of a pure iron shot is a sensation every golfer chases. It’s a personal experience that’s difficult to describe – and even tougher to create. "Finding Feel" is a Titleist original series that brings you inside our team’s efforts to unravel the mystery of feel and find an answer to the bewildering question, “How do you engineer an emotion?” Watch now. ⬇

Chris Rutherford

Director, International Golf Concepts

7mo

That is what motivates me to do what I do. To provide an opportunity for as many people as possible to enjoy "that feel and that sound" through coaching and fitting. Watching that presentation, you just want to go and hit some! Addictive? Absolutely! Thank you Titleist for giving me the tools to help to make it happen.

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