Personalized product recommendations can influence marketing ROI by 10-30%. 📈 Tap into this extra revenue with ActiveCampaign's Product Catalog! This feature offers seamless integration with your store to deepen personalization through relevant product highlighting, and unlocks powerful automations to drive incremental revenue. 🚀 Learn more at ActiveCampaign.com ⭐
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How are you feeling about your marketing campaigns? Do they need a refresh to up your engagement and take them to the next level? Let's make it happen with a campaign demand center! 🎉 🔹 Master the four stages of campaign production: intake, build, QA, and launch. 🚀 🔹 Embrace a crawl-walk-run approach to create a demand center that’s perfect for your team. 🏃♀️💼 🔹 Discover the secret to faster campaigns and bigger revenue – because who doesn't love more $$? 💰✨ Catch our on-demand session (link in the comments) with Alysha ⚡️Khan now and transform your campaign game! #MarketingAutomation #MarketingOperations #MarketingCampaigns #CampaignManagement
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Here's the exact steps I just gave a $30m DTC brand to increase their bottom line of their campaigns by 20%. Here's how to go beyond the click: Setup: At time of campaign creation, create 2 creatives: Email or SMS #1: Main Campaign Email or SMS (or Both) #2: Targeted message for main CTA (for those who clicked) Automation Event: Behavior Action: When click on main CTA, Wait 3 hours, Check if purchase today, then send Email and/or SMS I.e.: BOGO CTA Automation: IF click: (And did not purchase) Send email or SMS in 3 hours: Reminder- Message: Don't forget your BOGO.. Unified email and sms allows you to go beyond the click. Not Unified? Create segments, download, upload and give it a try.
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It's not the comparison, it's the positioning. Our team has redefined the game of competitive landing pages. Too many companies get lost in features when going head to head against competitors—and this is as true of their web and landing page copy as it is of their sales pitch. At Elevate, we go beyond mere data and feature comparisons. We use insights to tailor each page to the right goals and values (it's not always BOFU!) and present the unique positioning. Customers want a solution, not a list of features. Read more about how this worked out with a recent client below.
Just completed a competitor comparison page project with impressive conversion rates on page views to free trial signups, averaging 5-7% across the 5 pages we built. Was the client satisfied with this immediate impact? You betcha. But let's dive beyond the numbers. The real magic lies in the insight and process that led to these results. Insight Challenge conventional wisdom: Competitive comparison pages aren't always meant to serve you at the bottom of the funnel, especially in a new and/or emerging category. Educating the customer about their problem, your solution, and the category is crucial. This insight shaped the content and layout of the page. Process Rather than rush into a head-to-head comparison, which is tempting, we focused on what truly matters to the customer - the client's core values. We then combined the client's core value with their unique positioning (on a competitor-by-competitor basis). Value statements filled the pages, not transactional comparison tables that are hard to keep current. This approach further refined the page content and kept our messaging at the solution level, vs. getting lost in features. This is just a glimpse of the work happening at Elevate Product Marketing. If you're staring at strategic work that needs to be done and don't have the HC or the budget for a full-time PMM, hit me up. #productmarketing #ElevateProductMarketing
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Founder @ Revenu | We run LinkedIn and Google Ads for B2B companies, without boring your customers to sleep.
A few years ago, I was Kermit. 👀 But now I’m Miss Piggy. Gobbling up all the info I can on how to genuinely persuade humans, to give products a chance. 🤝 🔌 #saas #marketing #advertising #b2bmarketing #digitalmarketing
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How do you describe what you do for work to Uncle Tony who asks during Christmas dinner? I always find myself navigating the classic “Are you the one behind those online ads that keep following me around the internet?” This is usually followed by questions about whether their phones are listening to them (the #EventProfs equivalent being 'So, do you plan weddings?'). Sure, part of what I do involves targetting potential customers with digital ads, but when it comes to encapsulating my role as a whole, I sum it up as 👇 💬 “I market marketing technology to marketers” Their puzzled expressions always add an amusing twist to the conversation, and it often reminds me of that Spiderman meme 😂 How do you simplify or explain what you do? #Marketing #DemandGeneration #FieldMarketing #ABM #SaaS #MarketingTechnology
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🌟 Excited to share some valuable insights on Direct-to-Consumer (DTC) Marketing! Check out this fantastic blog post that delves into the world of DTC marketing, its benefits, and strategies for success. Here are some key takeaways: 🎯 Understanding DTC Marketing: Explore what DTC marketing entails and how it differs from traditional marketing approaches. 📈 Benefits of DTC Marketing: Discover the numerous advantages, including enhanced customer relationships, data-driven insights, and greater control over the brand experience. 💡 Strategies for Success: Dive into actionable strategies for implementing a successful DTC marketing approach, from building a robust online presence to leveraging personalized experiences. 💥 Real-Life Examples: Gain inspiration from real-life DTC marketing success stories, showcasing innovative approaches from leading brands. Link in the comment #DTCMarketing #DigitalTransformation #MarketingStrategies
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Personalization is key to direct marketing success. Address recipients by name, personalize offers, and choose the right channels wisely. Integrate multiple channels for broader reach and monitor their performance closely to optimize results. Design a strong call to action for driving conversions effectively. 🚀 Ready to enhance your direct marketing game? Explore the power of personalization and multi-channel integration: https://lnkd.in/duYGigs3 #MarketingStrategy #AudienceTargeting #ConversionRate #CustomerEngagement #CTA #BusinessGrowth #SkylineBusinessSolutions #Personalization #DirectMarketing #ChannelStrategy #MultichannelMarketing #MarketingStrategy #ConversionOptimization
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Absolutely! Personalized product recommendations are a game-changer for boosting marketing ROI. ActiveCampaign's Product Catalog feature sounds like a fantastic tool for driving deeper personalization and unlocking powerful automations. Excited to see how this can transform revenue growth for businesses! Great job, ActiveCampaign team! #MarketingROI #Personalization #ActiveCampaign Follow for more https://www.linkedin.com/posts/emailbroadcast_emailmarketing-activecampaign-marketingautomation-activity-7200563846988648448-a8ii?utm_source=share&utm_medium=member_desktop