See how Head of Revenue at Deadline Funnel is using ActiveCampaign to win back the hottest leads in their #pipeline! When they added this #ActiveCampaign automation, they saw an instant 22% increase in conversions to their core offer. 🚀 Check it out! https://bit.ly/4cOP3tW
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Keynote Speaker and Author within Personalization and Omnichannel Marketing, CXO at Agillic, Board Member and Angel Investor
A campaign is also a flow. Or at it least it should be! If you want maximum effect and profit. Are your campaigns in your marketing automation platform too simple? Some of the simple marketing automation platforms distinguish between campaigns and flows. Where flows represent triggered communication based on the customer lifecycle. Campaigns on the other hand are tied to a specific day/time in the calendar. While this is not wrong per se, it brings up the danger that campaigns often end up as single email send-outs. Because they’re not in the ‘flow-bucket’ - they often don’t contain multiple steps and channels. For maximum effect in #marketingautomation it’s paramount that your campaigns contain much more than one single email step. For instance ‘warning up’ the audience with the campaign message on paid media (Facebook, instagram, google display, YouTube etc) will not necessarily drive clicks and conversions but can substantially improve the conversion rate when the email comes out and the audience have a subconscious recollection of the message. And one email is probably not enough - resends and #reminders work like a charm - especially if you find alternative communicative ways and angles of conveying the same story. Reminders drive approximately 50% additional conversions. And how about #orchestrating your message across even more owned media channels? Push notifications ‘to and within’ your app? SMS messages for people who showed high interest just before the campaign period ends? If your campaign doesn’t have at least 4-6 steps and spans across 3-5 channels then you’re losing out on revenue! Your CAMPAIGN should be a FLOW - don’t let anyone trick you into thinking otherwise…! Advanced Marketing Automation Platforms can help you reuse segments, execution logic, emails and even automate these campaign flows so your team can still be super efficient. Working more on the actual automated lifecycle flows. #micdrop Thoughts! Comments? Chip in below!
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Why do people upgrade to ActiveCampaign? We ran a research project with our friends at Databox to find out. We polled customers and learned what platforms they came from, what was the main reason they migrated and what features they currently used most heavily. Here is the cliff notes version... ✈️ Where did they come from? Result: Top one by far was Mailchimp. Then Hubspot and Keap. Thoughts: I expected other smaller ESPs to be above Hubspot, like Convertkit/Mailerlite/Brevo. Our core audience is the small business that has outgrown just a basic mailer. But I think it just comes down to size. Hubspot is at $2b ARR vs. Kit at $40m so it makes sense 🏰 Why did they upgrade? The top two reasons were functionality (needed something not available in my old system) and integrations (needed integrations not available in my other system). Thoughts: This aligns with my experience. Long before I worked at ActiveCampaign, I sold against them, and when I lost deals it was typically around specific things that AC could do that the tool I was selling couldn’t or around integrations. In 2020 when I led growth at Bonjoro, we migrated from Mailchimp to ActiveCampaign, and a big part of it was the native integrations like Segment, the CRM and ESP under one platform and the depth of automation/logic (relative date fields, math logic, advanced lead scoring, site tracking, more triggers in automations that we needed etc) 🚂 What functionalities did they primarily use? Result: Marketing automations and email campaigns led with CRM coming in third. Thoughts: Again, this wasn’t hugely surprising. Most people come to ActiveCampaign for the advanced automations and email marketing. That being said, when I migrated to ActiveCampaign years back, having the CRM and ESP under one platform was definitely a pull. We actually wanted to replace everything (we were using Mailchimp for email, Hubspot for CRM and Intercom for helpdesk) but ended up keeping Intercom. Overall, I love to talk to customers and learn the “why” so I can be a better marketer.
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The latest buzz surrounds Alphabet Inc., the parent company of Google, as it considers a potential offer for HubSpot, a leading player in marketing automation software. This move, if materialized, could signify a significant shift in the digital marketing landscape. Read more on https://lnkd.in/ee74EAiA #acquisition #advertising #Alphabet #businessstrategy #Customer Engagement #Data-Driven-Marketing #digitalecosystem #DigitalMarketing #Google #HubSpot #inboundmarketing #innovation #MarketingAutomation #technology
Alphabet Eyes HubSpot - Sunbright Lionsgate - CDP
https://sunbrightliongate.nl
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C-Level Executive | Finance, Digital Transformation, AI-Driven Solutions, Process Optimization, Human resources and Business Consulting
Things are getting interesting in Martech https://lnkd.in/e3jV-eaF
The latest buzz surrounds Alphabet Inc., the parent company of Google, as it considers a potential offer for HubSpot, a leading player in marketing automation software. This move, if materialized, could signify a significant shift in the digital marketing landscape. Read more on https://lnkd.in/ee74EAiA #acquisition #advertising #Alphabet #businessstrategy #Customer Engagement #Data-Driven-Marketing #digitalecosystem #DigitalMarketing #Google #HubSpot #inboundmarketing #innovation #MarketingAutomation #technology
Alphabet Eyes HubSpot - Sunbright Lionsgate - CDP
https://sunbrightliongate.nl
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🚀 Discover the power of marketing automation for agencies using ActiveCampaign! 🌟 In our fast-paced digital world, automation is a game-changer. Here’s how ActiveCampaign helps agencies streamline workflows and engage customers effectively: 1. 🛠️ Automate lead nurturing and save time with workflows & drip campaigns. 2. 🎯 Personalize experiences using segmentation based on interests. 3. 🤖 Leverage AI for tailored automation that drives meaningful customer relationships. Real-life success: Sarah, a restaurant owner, used automated campaigns to boost menu launch engagement—proving results matter! 📈 Join the 90% of teams experiencing productivity boosts! 💪 Marketing automation enhances collaboration and focuses on strategy. Stay forward-thinking with evolving AI trends! 🌐 Curious about how automation can transform your agency? 💬 Contact us via WhatsApp [here](https://lnkd.in/eXCvFp6H) or DM us on LinkedIn! Don’t forget to subscribe for the latest insights: [LinkedIn Page](https://lnkd.in/efEUt3pR)! 👉 Learn more at [ActiveCampaign](https://lnkd.in/eRv93S_f) 🚀 #MarketingAutomation #ActiveCampaign #AI #AgencyLife
Revolutionizing Marketing Automation for Agencies with ActiveCampaign and Duda Integration
activecampaign.com
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Lifecycle Marketing | Email Marketing | CRM Management | Hubspot, Mailchimp & Customer.io | UK Global Talent Visa Recipient
Do you use solution pages as a conversion rate optimisation (CRO) strategy? You should! 💯 Personalisation, a main feature of account-based marketing, increases potential results. So, one quick way to introduce it to your website is by creating specific solution pages. Setting up these pages makes two things work easily: 1. Your audience can easily navigate to what resonates best with them per time. Instead of going through the entire website, trying to figure out which part of your product applies to them or their business, they can easily tap on the page that best resonates with them. It increases the attract-engage-delight cycle for your website traffic. 2. You can leverage these pages in your lead engagement and customer marketing campaigns. When setting up your CRM and CLM campaigns on Hubspot, Marketo, Braze or whichever platform you use, you can segment and direct leads or customers to landing pages that address they can easily relate with. That way, the CTA leads directly to a solutions page and reduces the time to action for your audience, giving you a higher probability of conversions from your campaigns and retention. To get this done, you need to know your ideal customer types and group them by either their growth stage, business type, use case for your product, or anything that works for your business. This was one of the first projects we implemented at Explori when I joined the team, and it really shaped our other marketing strategies, as it's easier to know which page to direct a specific lead to per time, based on their features. If you don't have this CRO tactic set up on your site, I would strongly suggest that you start the process. Image credits: A screenshot from Stripe's website. #conversionrateoptimization #conversionoptimization #accountbasedmarketing #customerrelationshipmanagement
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Dive into Canalys insights revealing the critical shift in the new customer journey and how to best effectively capture presale moments. As a result, vendors must now leverage collaborative strategies like Through-Channel Marketing Automation (TCMA) to streamline co-marketing, aligning with the move towards Through-Partner Marketing Automation (TPMA), ensuring collaborative growth. Read the article: http://infl.im/6F54F5 Impartner's partner marketing automation solutions enable your partners to become more effective marketers, multiplying your brand's reach and impact in the market. Learn how: http://infl.im/530E0E
Canalys Insights - How do vendors capture the 28 presale moments of the new customer journey? \(hint: through-partner marketing\)
canalys.com
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🔮Marketing executives are under serious pressure to deliver results... And without revenue attribution, marketing is like sailing without a compass... ✳️How will you know which area to invest in? Find out here - https://loom.ly/typyLG0 What can you expect - 1️⃣Collaboration with Sales Teams 2️⃣Real Data, Real Solutions 3️⃣Impressive Conversion Statistics And more... If you find this interesting 👍 Like 📎 Share and ➡️ Follow @MarTech Pulse for the latest insights in marketing automation and strategy. #RevenueAttribution #B2BMarketing #Martech
5 Steps to Revenue Attribution: Tracking ROI of Your Marketing Campaign - Martechpulse
https://martechpulse.com
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5 Marketing Hub Features Every HubSpot User Should Know: 1. Forms: Your Gateway to Engaging Audiences 2. Live Chat: Real-Time Engagement for Instant Connections 3. Contact and Campaign Management: Organized and Targeted Outreach 4. Marketing Automation: Efficiency Amplified 5. Marketing Analytics: Data-Driven Insights for Informed Decisions Breaking them all down here: https://lnkd.in/eMMtmY3Z
5 Marketing Hub Features Every HubSpot User Should Know - Syrup
https://syrupmarketing.com
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