Acosta Group’s Post

How well do you understand your customer’s shopping habits? Our experts reveal how to go beyond registers and loyalty cards to truly understand your shoppers and leverage that knowledge to optimize revenue growth. Learn how to use psychographics and media consumption data to elevate your assortment, merchandising, marketing, partnerships, and outreach strategies. #Retail #FreshInsights

How well do you understand your customer’s shopping habits? Our experts reveal how to go beyond registers and loyalty cards to truly understand your shoppers and leverage that knowledge to optimize revenue growth. Learn how to use psychographics and media consumption data to elevate your assortment, merchandising, marketing, partnerships, and outreach strategies. #Retail #FreshInsights

"Retailers are finding consumers are really watching their spending because it’s harder to get shoppers to act on promotions, she added. “That price has to be pretty hot for them to move on it,” Ms. Roerink said. “And that’s exactly what we see out in the marketplace. Certainly, we see a move toward private brands. They are outgrowing national brands in virtually every category. But we’re also seeing not quite the same reaction to promotions.” Consumers are gravitating toward value and club stores where they save money and stock up on items." Food Business News #value #consumerbehavior #food #beverage #buyerbehavior #grocery #retail

How well do you understand your customer’s shopping habits? Our experts reveal how to go beyond registers and loyalty cards to truly understand your shoppers and leverage that knowledge to optimize revenue growth. Learn how to use psychographics and media consumption data to elevate your assortment, merchandising, marketing, partnerships, and outreach strategies. #Retail #FreshInsights

In the past six years, more American Dads have taken on duties as their family’s sole supermarket shopper. So, how do shopping cart Dads differ from grocery-getting Moms? This report analyzes the differing attitudes, habits and preferences of American parents, uncovering opportunities for supermarkets and in-aisle brands to cater to shoppers. 🛒 It sheds light on how America’s parents shop for groceries in-store in 2023. To do this, YouGov analyzed survey data from nearly 20,000 Moms and Dads between August 2022 and August 2023, comparing against similarly sized respondent pools from previous years when applicable to gauge trends. download your copy below 👇

Find out the grocery trends for store owners to watch in 2024 in our latest #blog: https://hubs.ly/Q02hDn2L0 #2024grocerytrends

🛒 2024 Grocery Industry Outlook 🌟 Discover key trends shaping the grocery sector in our latest blog by Kathleen Blum, VP of Shopper Insights. From the impact of pricing strategies to the importance of customer experience and health & wellness trends, get insights into navigating the grocery landscape in 2024. 🔗 Read it now: https://bit.ly/3uqJnFZ #MRX #CRResearch #Insights #ShopperInsights #ShopperJourney #BrandStrategy #MarketResearch #ConsumerInsights #GroceryTrends #CRResearch #Grocery

Private brands are continuing to provide grocers with stellar sales results and ongoing opportunities to lock in customer loyalty, a new report finds. Even if grocery prices fall, shoppers plan to continue purchasing store brands, according to new research from FMI- The Food Industry Association. More than half (53%) of consumers said private brands are very or extremely important in determining where to shop — a sentiment that’s steadily increased in recent years, up 18 percentage points from 2016 and up 7 percentage points from 2019, the trade group noted. Read more about the report's findings: #privatebrand #privatelabel #grocery #groceryshopping #food https://lnkd.in/ebgFgpPW

"More than half (55%) of grocery shoppers have bought more private brand goods over the past year, compared to 28% who did so with name brands, according to FMI — The Food Industry Association’s latest Power of Private Brands report. While roughly a quarter of shoppers said they cut back on buying name brands, only 5% said they did so for private brands. Private brands are poised to keep their momentum: Nearly half (46%) of surveyed shoppers said they plan to buy somewhat or much more private brands over the next year or so, compared to 27% who said the same for name brands, the report noted. "