Join Luke Beatty, Acosta Group SVP, Digital Commerce, at Digital Food & Beverage! He'll be moderating an insightful session with experts from Campari Group, Kellanova, The Coca-Cola Company, and NOWADAYS. They'll share how your brand can thrive on the dynamic, algorithm-driven digital shelf. Learn how to create top-notch content and develop a robust methodology for updating PDPs and benchmarking success. 📈✨ Don’t miss it! #DigitalFB #DigitalShelf
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Coca‑Cola Lens, Coca-Cola's new platform, can provide retailers and #FoodService operators with crucial consumer insights and industry trends. The rise of premium water, the influence of multicultural consumers, the impact of digital ordering #tech, and guidance on optimizing restaurant menus and curating cold vault inventories are some of the valuable topics the platform will cover. As their #leadership states, this new offering will create value beyond beverages for their customers. #FoodandBeverage
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Ever felt like you're spinning too many plates trying to manage campaigns across platforms? 🤔 Nizar Naushad from Kellanova gets it. ✅ Nizar talks to the challenges marketers encounter due to the short turnaround time when crafting rapid micro-campaigns. ⌛ If you're finding yourself overwhelmed by the demands of multiple campaigns across various platforms, let's join forces. Together, we'll streamline your creative process and maximize your results. 🚀 Digital Food & Beverage Asia #Kellanova #digitalcampaigns #innovation
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Fifteen years ago, the food and beverage sector in Europe was thriving, with nearly half of its brands leading the cultural landscape. However, it has since lost stature and strength due to the rise of competitors, brand fatigue, and weakened leadership. As a result, brands have become less esteemed and trustworthy, eroding their market penetration and consumer retention. In response to this reality, food and beverage brands must reinforce what makes them unique by investing in authentic connections with their audience. In an increasingly competitive environment, embracing creativity and deeply understanding consumers is essential for thriving...
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We know there are many important factors that come into play when deciding to invest your time, money, and resources into attending a conference. "Will the content be relevant to my company?", "Will there be enough opportunities to network?", and "Will the team have a fun bonding experience?" are just some of the questions that come to mind. Allow us to answer those questions and give you three reasons why Digital Food & Beverage is the can't-miss event for any innovator in digital marketing. Need more convincing? Find out why digital marketers come back to Digital Food & Beverage year after year and learn more here: https://bit.ly/3tXfCMS #DigitalFB #digitalmarketing #ecommerce #digitaltransformation
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👋 Founder Foodbevy.com and Joyful Co. | Forbes 30 Under 30 | I help food and beverage founders grow from Startup To Scale. I help people and companies spread joy by sending meaningful gifts featuring minority founders.
🎯 Want to know how your CPG Brand benchmarks to the industry? Our 3rd annual State of the CPG Food and Beverage Industry survey is here! This survey is designed for CPG Brands to help you get an overview of the CPG Food and Beverage industry. You’ll receive an in-depth report with the analysis on average unit velocities per category, retail distribution, e-commerce repeat rate, and so much more to help you plan for 2024. You can then use this data for retail meetings, investor pitches, and internal benchmarking. You can complete the 15min survey here: https://lnkd.in/g3JwqBRT #cpg
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Anticipated to reach a staggering $903.47 billion by 2026, the global food and beverage e-commerce market signals a significant opportunity for growth. This trend underscores the critical role of digital strategies in capturing market share and enhancing customer reach. Annapoorna Interfood invites businesses to explore this dynamic landscape, leveraging the power of e-commerce to connect with a broader audience and drive success in this rapidly evolving sector. Showcase your food and beverage innovations at Annapoorna Inter Food 2024. Book your stall today! For more information please contact, Gurmeet Chawla : 91 95997 63563 | [email protected] Mr. Shammi Srivastava : 91 9820616685 | [email protected] . . #AnnapoornaInterFood #GlobalEcommerceMarket #FoodAndBeverage #DigitalStrategies #MarketShare
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What can we learn from the fast food and beverage brands that top the global Citizen Brands index? How is industry giant McDonald's successfully attracting new talent? And why is localisation so critical in the race to win new customers? Join Nathan Watts and Tim Parker for a 45-minute virtual session on how fast food and beverage brands can leverage the learnings from our flagship Citizen Brands study to find balanced growth in an unbalanced world. Get in touch to secure your spot: [email protected] #branding #brandstrategy #event #citizenbrands
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Dynamic Sales and Marketing Executive | Expert in Business Development & Brand Strategy | Consultant for Growth-Stage CPG Companies
At Bernstein-Rein Advertising , we pride ourselves on creating marketing strategies that redefine industries. You might be familiar with one of our most notable successes: McDonald's original Dollar Drink Deal. This revolutionary idea turned a simple, affordable beverage into a powerful customer magnet, significantly boosting business for one of the world’s largest fast-food chains. What sets Bernstein-Rein Advertising apart is our meticulous attention to detail and data-driven strategies. Using our Retailigent approach, we analyze market shifts to empower our clients to make smarter business decisions and craft more effective advertising campaigns. This kind of insight is crucial as the beverage industry continues to innovate, with trends like soda shops, non-alcoholic spirits, and boba tea emerging as major market disruptors. These trends are a testament to the power of innovative thinking in driving consumer engagement and business growth. Do you have a favorite NA drink bevvy? I am a biiiig fan of OLIPOP PBC :) #BeverageTrends #MarketingInnovation #BernsteinRein #NonAlcoholicSpirits #BobaTea #CustomerEngagement #McDonalds #DollarDrinkDeal #Retailigent #DataDrivenMarketing #GenZTrends
Non-alcoholic spirits and boba emerge as major beverage trends
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Don't make the mistake of ignoring your customers’ needs: https://okt.to/nVCwGX “Think about yourself as part of an ecosystem,” says Jesse McMullin, LPK’s Chief Growth Officer and an expert in CPG strategy, with experience leading seed-to-shelf journeys for brands across functional food & beverage. “Your brand is working in concert with suppliers, manufacturers, distributors and retailers—all of whom have different interests. And that’s all before your product even makes it in front of a consumer who’s shopping.” Read more: https://okt.to/TEHDuZ #functionalbeverage #bevtrends #cpg #brandgrowth
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