🛒 https://lnkd.in/eVczxXFr Consumer Packaged Goods to supermarkets. Dive into the world of CPG with insights from Frank CPG 🎉 #CPGIndustry #SupermarketSuccess #BusinessInsights
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🛒 https://lnkd.in/eVczxXFr Consumer Packaged Goods to supermarkets. Dive into the world of CPG with insights from Frank CPG 🎉 #CPGIndustry #SupermarketSuccess #BusinessInsights
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🛒 https://lnkd.in/eVczxXFr Consumer Packaged Goods to supermarkets. Dive into the world of CPG with insights from Frank CPG 🎉 #CPGIndustry #SupermarketSuccess #BusinessInsights
LINKEDIN YOUTUBE 😱 How does it Work?! - WANT TO START CREATING CONTENT?Choose Your Level and Start Now! 🚀 Each level equips you with the essentials and is completely modular. Progress without miss...
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🛒 https://lnkd.in/eVczxXFr Consumer Packaged Goods to supermarkets. Dive into the world of CPG with insights from Frank CPG 🎉 #CPGIndustry #SupermarketSuccess #BusinessInsights
LINKEDIN YOUTUBE 😱 How does it Work?! - WANT TO START CREATING CONTENT?Choose Your Level and Start Now! 🚀 Each level equips you with the essentials and is completely modular. Progress without miss...
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🛒 https://lnkd.in/eVczxXFr Consumer Packaged Goods to supermarkets. Dive into the world of CPG with insights from Frank CPG 🎉 #CPGIndustry #SupermarketSuccess #BusinessInsights
LINKEDIN YOUTUBE 😱 How does it Work?! - WANT TO START CREATING CONTENT?Choose Your Level and Start Now! 🚀 Each level equips you with the essentials and is completely modular. Progress without miss...
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Senior Category Manager at More Retail I Ex Reliance Retail & Supr Daily (Swiggy) | MBA Xavier Institute of Management
In a Supermarket Customer sees 70% Off/ 80% Off in CPG Food/ Non Food items. Thinks of it as a massive offer/ promo, evaluates, may be gets tempted A CPG category manager Sees 70%/80% Off - checks expiry date of that batch (to validate assumption of liquidation due to ageing) - If on liquidation due to ageing, makes a mental note whats wrong with this brand/ SKU, thinks if this was a good product but overbought/ badly managed inventory levels, or did the product fail on the shop floor #moderntrade #categorymanagers #ecommerce #retail
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According to our 2024 Consumer Outlook report, 34% of grocery shoppers have switched to lower-priced options, and 32% stock up on brands when they are on promotion. From the report we've learned: ⏺️ Shoppers are shifting their behavior to shop more at value retailers ⏺️ 19.5% of FMCG sales are private label products and are growing ⏺️ Retailers can use price tiers as a technique to convey pricing rationality At our #C360 conference, Whole Foods' Head of Competitive Intelligence, Price & Promotion Strategy, Jake Whalen shared how they recently assessed their opening price point competitiveness, with a focus on its private label offerings. For example, Whalen said Whole Foods is highly conscious of its premium positioning overall and monitors price perceptions with this in mind. His company pays special attention to the ingredients labels for its private brands, all with the goal of having shoppers consider healthier formulations to be a component of value. Find out more from this example and from the Consumer Outlook report here: 👉 https://lnkd.in/ee2ez78i Scott Yamada Arthur Dmitruk #PricePromotion #GroceryRetail #NielseniQ #FMCG
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According to our 2024 Consumer Outlook report, 34% of grocery shoppers have switched to lower-priced options, and 32% stock up on brands when they are on promotion. From the report we've learned: ⏺️ Shoppers are shifting their behavior to shop more at value retailers ⏺️ 19.5% of FMCG sales are private label products and are growing ⏺️ Retailers can use price tiers as a technique to convey pricing rationality At our #C360 conference, Whole Foods' Head of Competitive Intelligence, Price & Promotion Strategy, Jake Whalen shared how they recently assessed their opening price point competitiveness, with a focus on its private label offerings. For example, Whalen said Whole Foods is highly conscious of its premium positioning overall and monitors price perceptions with this in mind. His company pays special attention to the ingredients labels for its private brands, all with the goal of having shoppers consider healthier formulations to be a component of value. Find out more from this example and from the Consumer Outlook report here: 👉 https://lnkd.in/ee2ez78i Scott Yamada Arthur Dmitruk #PricePromotion #GroceryRetail #NielseniQ #FMCG
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According to our 2024 Consumer Outlook report, 34% of grocery shoppers have switched to lower-priced options, and 32% stock up on brands when they are on promotion. From the report we've learned: ⏺️ Shoppers are shifting their behavior to shop more at value retailers ⏺️ 19.5% of FMCG sales are private label products and are growing ⏺️ Retailers can use price tiers as a technique to convey pricing rationality At our #C360 conference, Whole Foods’ Head of Competitive Intelligence, Price & Promotion Strategy, Jake Whalen shared how they recently assessed their opening price point competitiveness, with a focus on its private label offerings. For example, Whalen said Whole Foods is highly conscious of its premium positioning overall and monitors price perceptions with this in mind. His company pays special attention to the ingredients labels for its private brands, all with the goal of having shoppers consider healthier formulations to be a component of value. Find out more from this example and from the Consumer Outlook report here: 👉 https://lnkd.in/ee2ez78i Scott Yamada Arthur Dmitruk #PricePromotion #GroceryRetail #NielseniQ #FMCG
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Are lower retail prices the new disruption in the CPG industry? As the economy continues to fluctuate and food costs rise, it's becoming increasingly clear that price reduction without sacrificing quality or size may be the quickest way to shake up the grocery market. Over the past six months, I've been thinking a lot about CPG disruption in grocery and the potential impact of lower retail prices. What do you think? Share your thoughts in the comments below. #CPGdisruption #retailprices #groceryindustry
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