I like to design experiences for meaningful projects. COVERE² is definitely one of them.
More than a week ago, I had the pleasure of speaking about it at the ELEKS Tech Meetup in London, where I was in excellent company with Marie-Lou MANCA, Dr. Lyubomyr Matsekh, and other ELEKS team members.
My keynote speech was about User-Centred Design in Sustainability Product Development, and we used COVERE² - an initiative that's transforming GHG emissions management in agri-food production - as a case study to demonstrate the value in practice.
It was a great opportunity to share insights on how human-centered design principles can drive innovation in sustainable product development. What we, as Product or Customer Experience Designers, deliver should be based on real, verified people's needs, supported by business and technology.
It may seem obvious, but our case study also highlighted the importance of aligning user needs with sustainability goals to create impactful solutions—not just on paper, but in real life.
And that's the real value.
There's more to come, but I know that #COVERE² will be something special.
Thanks to everyone who attended and engaged in the event and discussion! I look forward to continuing the conversation on the intersection of customer experience design and sustainability.
... and as you can see below, another insight, mostly based on the event photos, is that I should get back to CrossFit training as soon as possible.
#Sustainability #UserCentredDesign #TechMeetup #Innovation #ProductDevelopment #CustomerExperienceDesign
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