ABS Group’s Post

𝗜𝗻 𝘁𝗵𝗲 𝘀𝗽𝗶𝗿𝗶𝘁 𝗼𝗳 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲 𝗵𝗲𝗰𝗸 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼… At a recent conference panel discussion, the moderator asked Adam Probolsky what success looks like, and he did not struggle to find the answer. Not because we have one or two great examples, but because we have them every single day. Every day, Probolsky Research delivers insights that make our clients and consulting partners that much more effective in the work they do. This video highlights an in-the-weeds example that communications professionals will appreciate, especially if you work in water. But even if you don’t, you should be able to relate to your industry and understand the impact that market and opinion research can have on your outcomes by watching. Just in case you don’t see it in his presentation… Adam loves what he does 😁.

Businesses must strategically consider when and how to voice their opinions on global and local issues. Secure your spot as Partner Craig Badings moderates an important discussion on navigating diverse perspectives within the global PR landscape.

“Investor relations used to be a nice-to-have, and now it’s a must-have, strategic and critical role.”   Our CEO Moira Conlon discusses the importance of having a five-star investor relations team behind your company on Talk PR with Olmstead Williams Communications. Over the last 15 years, we’ve seen investor relations become a pivotal role in any publicly traded company. Listen to Moira’s full interview for insights on how to elevate your company's IR program to drive impactful results. https://lnkd.in/g_fGBZ8c #InvestorRelations #BusinessInsights #StrategicCommunications

In this episode of PR's Top Pros Talk, Rosanna Maietta, Chief Communications Officer and Senior Counselor to the CEO at the American Clean Power Association (ACP), shares her tips on how to navigate a fast-paced news cycle and build strong relationships with reporters to combat misinformation. Rosanna also talks about the evolution of the communications role. Watch the interview here to learn more: https://lnkd.in/e_hm8gwQ #speed #publicrelations #communications

"In a growing sea of competitors, it’s crucial to differentiate yourself and communicate your unique value proposition right out of the gate." I shared this and other PR tips for cleantech innovators on the (W)right On blog. Link below if you're interested!  

The pandemic was a period i’d perhaps rather not go through again. It seems that no matter where you were in life - professionally, personally or geographically - it was challenging, in a myriad of ways. March 2020, one particular thing I thought was royally stuffed was my business. But actually, I was wrong. With a little bravery, adaptation, learning of new skills, a confident client and proper feet first approach I slightly changed what I did and started delivering training online. Who knew Zoom could, pretty much, save your life? I sat down with Paul Essery on his Tech Business Connected podcast to talk all things communications, training, tech and how quick thinking during the pandemic meant my business could survive. Full story in the podcast below 👇🏼 Interestingly, 90% of clients want training face to face, again. Virtual is good to have, solves problems, but what can actually beat being in a room with other people? #agencylife #commstraining #tech #LearningAndDevelopment #podcast

To coincide with Cision's State of the Media Report, their webinar, Understanding Today's Media: Industry Insights from Top Journalists, dived into the themes that emerged. The on-demand webinar is available to watch, but this blog post covers some of the most common questions that emerged from it. https://ow.ly/nHjb50Tj5jS

No matter how ground-breaking a Cleantech company’s solution is – it doesn’t mean anything if their target customer can’t reach them. That’s why an innovative public relations and communications plan is necessary for success.  Check out the latest blog from our President & CEO, Julie Wright, who shares her top four tips for Cleantech PR and how companies can set themselves apart in this ever-evolving industry.🔋♻️ Read our blog on Top Cleantech Public Relations Tips here: https://lnkd.in/gtM_dfd6 #cleantech #publicrelations

Thank you so much to everyone attending last week! We explored finds from our 2024 State of Nordic PR & Communication rapport with engaging and insightful discussions, with both our guests and amazing panel (Erik Waatland, Anne-Lise Mørch von der Fehr, Andreas Nyheim & Hilde Tunge) 🚀 ✨ Our discussion dug into key topics like: 💡 The changing role of communicators in navigating a socially divided landscape. 💡 Shifts in the identity of communication professionals and how it affects our work. 💡 Understanding the essential role communicators play within organizations.

The 2024 Global Communication report, “The Balancing Act” breaks down industry research on stakeholder fluency and the issues organizations face when communicating with stakeholders. The first step in the balancing act is to gauge stakeholder expectations. For PR professionals, our research found that only 16% felt that the country was headed in the right direction. Politics also plays a factor in the country’s direction, and our research found that Democrats were more positive across the board. But, Republicans had a more negative view of the country’s direction. Read more about our research to gauge stakeholder expectations and more in our report here: https://lnkd.in/eGGDWxK