AAA Fasteners’ Post

How do you solve a serious business and consumer issue in a fun way? In a scenario where the industry had to take multiple price increases (due to RMC increases) in last few years and the consumers were only just bouncing back in economic terms post Covid, the challenge for us was to communicate value on our biggest sub-brand, Gulf Pride bike engine oil, which belongs to the popular segment (and not the economy/mass/VFM segment). Traditionally our communication on Gulf Pride bike engine oil has been with a hint of humour and the CVP (consumer value proposition) of the product brand is that of ‘Instant Pick-up’. This made for an interesting cocktail of a challenge. How do you make ‘Consistent Insta pick-up’/acceleration in your 2-wheeler seem like a ‘must-have’ rather than a ‘good-to-have’ and do it in a smart manner that is also light-hearted? (no pun intended – you’ll realize once you see the communication) Happy to share the latest communication from our stable that does a great job of achieving the above objective and helps solve for the problem of consumers thinking of downtrading to lower products in an inflationary trend.  #marketing #problemsolving #marketingandadvertising #marketingcommunications https://lnkd.in/dhjNe9qA

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Here is summary of problem: It cost 1100$ for bat and ball and bat costs 1000$ more than ball What is cost of bat? #logic #logicalreasoning #dsa

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Tiempo para pensar en nuevas alternativas y dar un servicio más eficiente / Time to think about new alternatives and deliver a more efficient service #qualityservice #standdesign #wemakeevents

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FAQ’s | Do I need to replace my shocks when i fit lowering springs? Ideally yes, as the lowered spring will be firmer than the original, and the original damper may not have enough rebound force to control the firmer spring. A performance damper such as the Koni STR.T or Koni SPORT is ideal. #ApexSuspension #Apex #Suspension #FAQ #ReplacingSprings

It's here! The June NPA Market Report is ready for you. See what's happening with seasonal patterns what to do with your inventory. #npauctions #wearepowersports #June #2024 #marketreport #remarketing #rv #marine #golfcar #summermonths #marketseasonality