Without promotion something terrible happens: NOTHING.
In most cases, I deal with airlines or brands with loads of interesting things happening right NOW, but only a few people know about it. We then come up with a "too late multilayer marketing plan" to make sure we achieve some miraculous change.
Riyadh Air | طيران الرياض does not fly yet. At all. Zero flights, zero destinations, zero passengers, zero revenue, so...zero costs!? Hold your horses...I mean, hold your planes!
We know the airline wants to be positioned as the second flag carrier of Saudi Arabia, based in Riyadh, its capital, with a modern fleet of #boeing 787.
The airline is also planning to be the largest in the Middle East in terms of revenue...meaning it doesn't really want to be the "second", but rather the "first" one - and ahead of Emirates , Etihad or Qatar Airways
It will (at some point in 2025) operate domestic and international scheduled flights to over 100 different destinations in the Middle East, Africa, Asia, Europe, Americas.
Based on the new sponsorship below, is it reasonable to think now that Madrid will be one of its first future destinations that I can't book yet?! Or will imagination defy (and defeat) logical thinking on this one, too? Maybe, but who cares in 2025?!
Having worked with a few #startups in the past, the item "marketing budget" has always been an "issue".
Looking at the video below I asked myself who said the sky is the limit?
Bottomless pockets is the new sky.
Our recent sponsorship with Club Atlético de Madrid Madrid marks an exciting new chapter for Riyadh Air.
In an interview on CNN's Quest Means Business, CEO Tony Douglas discusses the timely opportunity to align with a club sharing our mission to connect and inspire communities globally.
#RiyadhAir #FutureTakesFlight #sponsorship