299 Lighting Ltd’s Post

Logos evolve, but brand recognition is key. This vs That - Which Pepsi logo design gets your vote? As brands refresh their visuals over time, striking the right balance between modern aesthetics and maintaining iconic elements is crucial. The new flat Pepsi logo keeps the classic red, white, and blue colour scheme but adopts a sleeker, simplified style fitting for the digital age. Comment below and let us know your take - do you prefer the retro vibes of the old wordmark logo or this bold, geometric revamp? We'd love to hear your thoughts on effective brand identity updates. #BrandIdentity #LogoDesign #Branding #Marketing #DesignTrends #Pepsi #GraphicDesign #Rebranding #DigitalMarketing #VisualIdentity #BrandRecognition #DesignInspiration #ModernDesign #RetroDesign #MarketingStrategy #CreativeDesign #DesignDebate #BrandEvolution #ConsumerEngagement #DesignCommunity

Ever wondered why some brands just seem to stand out effortlessly while others blend into the background? The secret might just be in their color scheme! 🎨 Choosing the perfect palette isn't just about aesthetics – it's about making a statement, forging connections, and leaving a lasting impression. Let's dive into why crafting the right color scheme for your brand is an absolute game-changer. #Branding #colorscheme #Insight #BrandStandout

And... another one bites the dust! Yep, after an impressive 138-year run, Johnson & Johnson has ditched their iconic script logo in favor of a more modern and toned-down sans-serif design. It’s all part of the rising trend of de-branding. A process that has come to mean the simplifying of complex elements of a logo into a more flattened version. Why? Because of pixel pressure. With the world going digital, the bold and boisterous logos of the 20th century have had to adapt to the stylistic restrictions of online platforms. From app icons to favicons and every other minimalist icon out there, even the biggest brand logos have had to shed some pounds in recent years. This trend has been seen in popular brands like Starbucks, Burger King, Dunkin' Donuts, Pringles, Monopoly, Warner Brothers, Toyota, and even Post-It notes too. Although some argue that debranding is helping brands adapt to digital style trends, I wonder whether it is causing us to lose distinctiveness.  I mean look at those logos from some top designer fashion houses. Aren’t they starting to look like a batch of generic cookie-cutter brands? ~-~-~-~-~-~~-~-~-~-~-~~-~-~-~-~-~~-~-~-~ JANE CLARK Chief Creative Officer at BrandSwan Award-Winning Branding & Marketing Strategist 302-533-8983 | DMs Welcome #rebranding #debranding #theupside Erin Halper, CEO of The Upside The Upside #branding

Navigating brand colors on a budget? When your logo is an MVP and funds for extensive branding are tight, maintaining a consistent look across print and digital can be challenging. Often, brandmarks lack a detailed guide. Here's a solution to keep your branding seamless and stylish without breaking the bank. Take a cue from industry leaders like Pepsi – they strategically apply their iconic colors. Let's chat about practical color management for your brand's journey. For more insights, reach out or visit www.obsidianidentity.com. #BrandIdentity #ColorManagement #BudgetBranding #BrandConsistency #ObsidianIdentity

The evolution of a logo reflects a brand's adaptability and rich history. McDonald's golden arches are a prime example, undergoing refinements since 1955 while maintaining recognition. From simple yellow arcs on red, it evolved to a global symbol in the 1960s and embraced modernity with rounded edges in the 90s. Font changes in the 2000s kept it bold yet approachable. Today, subtle tweaks ensure relevance, showcasing the importance of brand preservation. This evolution highlights how design flexibility enables iconic brands to endure. At Brandmark, we pay attention to the details and love helping clients make the most out of their current brand identities or engage in a full rebrand. Contact us to optimize your brand identity. #branding #logodesign #brandidentity #corporateidentity #graphicesigns

Often times, clients can think that putting together a brand is a simple, one step process. However, when it comes to either #personalbranding or #branding a business, you’re essentially working with two different brands—the products and/or services you market, as well as the representation of yourself or your company. Your brand isn’t just a logo or recognizable color scheme. Let’s talk about the difference between what goes into deciding what your brand’s approach will be versus what your brand will look like.

🎨 Choosing the right color palette isn't just about aesthetics; it's about creating a consistent brand identity. Stick to one primary color that defines your brand and a few secondary tones for diversity, ensuring your visuals stay consistent but never dull. 🌈🤩 Ready to paint the digital world with your brand's hues? Let's make your palette pop!  #brandingtips #branding #marketingsmartypants #marketing101 #onlinemarketing #smallbusinessmarketing

In 2024, it's prime time to fortify your brand presence. Elevate your messaging, cultivate your brandstory, and refine your visual identity to ensure a lasting and impactful impression. #casestudy #branding

Choosing brand colors feels daunting! 🎨 There’s so much to know, from color psychology to establishing a cohesive palette. But fear not! Our latest article simplifies the process in 5 easy to follow steps: https://bit.ly/3JV4qEB #branding #brand #brandidentity #brandcolors

95% of the world’s top brands have decided to keep things simple and use just one or two colors in their logo. Additional data shows that 33% of these brands use the color blue in their logo, while 29% use red. #Topstrategyhub #Transformation #Optimization #PublicRelations