180 Global’s Post

Perfume Companies Have Found a New Way to Make You Crave What You Can't Smell✨ Perfume companies have always had a unique challenge - how do you market a product that customers can't experience until they purchase it? Many perfume brands have gotten creative with their marketing tactics to build desire for their fragrances, even when customers can't sample them in the store. One tactic is to create a sense of exclusivity and mystery around new perfume launches. Brands will tease upcoming releases with vague descriptions, limited product reveals, and VIP launch events. This builds anticipation and a fear of missing out, making customers eager to get their hands on the "unsmelable" new scent. Another technique is to lean into the emotional and aspirational aspects of perfume, rather than focusing solely on the fragrance notes. Ads often depict a luxurious lifestyle or evocative mood, inspiring consumers to associate the perfume with those desired experiences. By creating this desire for the unknown, perfume companies are able to drive sales of products that customers can't fully evaluate until purchase. It's a smart way to build hype and excitement around their latest scent.👃

We’re curious to know what your festival vibe is like. Dive in and decide with Happy Snappy Lite! Are you a day dancer under the bright sun or a night owl under the stars? Who steals the show for you? Local legends or international icons? Comment with your picks under this post. #HappySnappyLite #ConservationThroughInnovation #CaptureTheMoment #PhotoSouvenirs

A man, a microphone, a water bottle, and a chair. Yet, the arena was packed to its 16,000-person capacity. Last night, I watched Bill Burr, an American stand-up comedian, perform live at Stockholm's Avici Arena. The setup was minimalistic: just him on a blank backdrop. Contrast this with performances by artists like Beyoncé, whose stage setups are grand spectacles involving fancy choreography, costumes, and dazzling visual effects. Both artists attract thousands, but the investment in the performance setup couldn't be more different. This experience got me thinking about the essence of impactful communication, especially in a business context. While I appreciate and often advocate for well-packaged presentations, there's something incredibly powerful about simplicity. Bill Burr's performance was a refreshing reminder that when you have something meaningful to say, sometimes all you need is a "microphone" and your "voice." Have you listened to Bill Burr's performance before? What are your thoughts? #billburr #standup #content #communication

Attention DTLA workforce! Looking for something to do during your lunch break? Check out CULTURE BREAK — every Wednesday in DTLA! Learn more at culturebreakla.com

MAISHA and the three-week co-creative challenge: Tackling the extraordinary In the dynamic world of MAISHA, artists from diverse continents and cultural backgrounds unite to tackle an extraordinary challenge: assembling a show from scratch in just three weeks. For the Dance edition, this means navigating choreography, stage setup, costume design and music coordination with a live band, each aspect demanding careful coordination and attention to detail. In the midst of this whirlwind, another significant challenge arises. Unlike professional ensembles who can rely on a history of teamwork and coordination, MAISHA artists must first establish cohesion by getting to know each other and finding common ground to collaborate effectively. Only a very select breed of artists can navigate these complexities and demonstrate that collaboration knows no bounds and that cultural diversity is not a hindrance but a source of strength on stage.

When dance becomes art, each movement takes on a life of its own, each turn, each jump, a story in itself. At the heart of this unique expression is costume, an essential component that brings to life the emotions and style of the artists on stage. Since 1990 designing and making costumes for the performing arts #CostumeDesign,#FashionInMovement,#CreativeDance, #UniqueCostume,#makingcostume,#dancewear,#balletcostumes, #dancetailoring,#musicalcostumes, #diseñodevestuario, #costumesonstage

Must go next year.

Are you a trans artist based in or associated with the North East of England or Scotland looking to 'scale up' your work? The Trans Performance Now project has open calls for two £10,000 R&D Grants working in partnership with Live Theatre (Newcastle), Tron Theatre Ltd (Glasgow), Curious Arts (North East of England) and Northumbria University. Deadline: noon, 29th July 2024 Ideas submitted for consideration must fulfil the following criteria: 1. Explores ‘transness’ or ‘nonbinariness’ in performance beyond strict testimony (only telling a personal story); i.e. this might extend to trans-inflected methods and techniques of working, as well as trans-orientated interpretations of characters/stories/events. 2. Previous experience of having been commissioned and/or worked with producers/venues. 3. Is created or presented by trans, nonbinary or gender nonconforming Artist(s). 4. Is a clear career development opportunity for the Artist(s). 5. Be based in or associated with the North East of England or Scotland. To learn more about the project and how to apply visit: https://lnkd.in/eE7_wmnz