180 Global’s Post

Fading Silver Screen: Will Hollywood Exploit Black Audiences Again for Its Next Bailout? In the past decade, streaming giants like Netflix, Amazon Prime, Disney , and Hulu have profoundly transformed the entertainment landscape, posing an existential threat to Hollywood's traditional movie theatre business. These platforms have adeptly capitalized on the evolving viewing habits of audiences; offering unprecedented convenience, diverse talent and content, and instant access that the old Hollywood studio system, clinging to its antiquated business model, struggles to compete against. However, beneath the fading lenses, lies a troubling trend - a recurring reliance on African American audiences as a financial lifeline. Is Hollywood’s slight shift towards diversity simply another exploitative act in times of trouble? How are these changes affecting the industry and is the recurring pattern of Hollywood exploiting African American audiences in times of financial struggle still a reliably bankable strategy? Read the rest at: https://lnkd.in/gDybPGDT

The Way I See It: Dede Laurentino The multi-award-winning, Brazilian born Chief Creative Officer of Ogilvy, André 'Dede' Laurentino, tells us about a difficult adolescence, life-changing trips to Europe, the feelings of inadequacy he has often struggled with, and why every creative person is punching back at the world. Read more about it here: https://lnkd.in/ecKXfydr

The Way I See It: Dede Laurentino The multi-award-winning, Brazilian born Chief Creative Officer of Ogilvy, André 'Dede' Laurentino, tells us about a difficult adolescence, life-changing trips to Europe, the feelings of inadequacy he has often struggled with, and why every creative person is punching back at the world. Read more about it here: https://lnkd.in/ecKXfydr

When you sit down to start a project like NOTE OF DEFIANCE, you only can hope that in the end its message connects with your audience in an impactful way. Its such a great feeling to see that message recognized for exactly that, its impact. NOTE OF DEFIANCE has won Silver at the Anthem Awards, a tremendous honor for the team and Vera and Roman’s story. You can stream it on Amazon Prime now! #editor #editing #postproduction #documentary #documentaries #doceditor #documentaryeditor #filmeditor

"Thank you Angel Reese, Caitlin Clark, Juju Watkins, and Paige Buekers - you singlehandedly appear to be saving the sport of basketball over the last 3 weeks...Their collective explosion into the mainstream sports consciousness delivers a much-needed breath of fresh air to the sport of #basketball... and not just the women's game, but the entire sport." Rob Scotland "No disrespect to the players and teams on the hardwood today, but I don't think the individual players or teams themselves are responsible for the hype. It's the investment the NCAA, universities, and the #media made that changed it. Don't misunderstand - those institutions didn't make these investments willingly. They made them because they got called out on the glaring inequities. When you put #money, attention, and intention to creating a more equitable environment, people will shine. Better facilities, meals, and training created the competitive environment where these athletes could perform at their best, and in turn, they are putting on one hell of a show. And the investments made are paying off, literally. Fox Corporation consistently saw higher viewership for women's games than men's this season. Ticket prices to get into the women's Final Four is more than 3x the cost to get into the men's. You'll see the biggest stars and coaches in commercials for big brands. If there's one takeaway from the trajectory of the past 3 years in women's college hoops it's this - #InvestinWomen. We are beyond capable of achieving at the same level as men, but we can't do it without equitable access to the resources we need to perform and do our jobs well." Sarah Brock "It was not until 2022 that the NCAA announced that the women’s tournament was allowed to use the term 'March Madness' in their title. Let that sink in for a second--TWO YEARS AGO. The iconic phrase has been a part of the men’s tournament since 1982. The same year, the NCAA expanded the women’s March Madness to 68 teams competing in the tournament. The men’s was expanded to 68 teams in 2011... The rise of women's college basketball isn't just about breaking records; it's about breaking barriers. It's about inspiring generations of young girls to dream big, work hard, and believe in themselves. It's about creating a future where gender doesn't determine #opportunity, and where every athlete has the chance to shine on the biggest stage." Jennifer Kapp "IT'S A GAME TO US. IT'S LIFE AND DEATH FOR HER" Walter Thorne's post: https://lnkd.in/ezE8agqM #LikeAGirl Procter & Gamble's Always Ad below #OnRepeat How are we supporting women and girls as they step onto the courts, fields, mats, stages and sets of work and life? We can #DoBetter and when we do we all win! #investing #entreprenuership #finance #jobs #economy #innovation #business #leadership #cultureofmoney #InvestDifferrent

📽 Did you know advertising classifications on Class used in 2024 were set in 1956? Media is a really important gatekeeper of culture and community stereotypes in modern society. Our biases of different societies is formed by our early experiences of them. We'll see people like us in our immediate family and locality networks but how do we experience people outside of that? Primarily on TV. This report from Channel 4 calling for a review on Social Grades and a challenge to class stereotypes gives a real insight into Class diversity in advertising. https://rb.gy/dpfnh7 Fun game for a Friday - how many working class stereotypes can you spot in this popular ad from the 90s from a well-loved brand? #socialmobility #workingclass #inclusion

Diversity on stage and in the audience is important. https://lnkd.in/ezjhsNq4

Here's my challenge to arts marketers for 2024: Use this ✨ brilliant✨ ad as a model and create something similar for your own organization. What meaningful purpose can you showcase outside of art for art's sake? What stories might help you gain a strategic advantage and deepen an emotional connection 🥺 with your audience? What poignant moments can you create using just a cellphone? https://buff.ly/42H3DzQ #artsmarketing #audiencedevelopment #customercentricity

Dark material can cause the audience to turn on you. Yet there are performing techniques that can keep the audience on your side. Learn them, use them. https://lnkd.in/eEuMwmAS