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It's hard to nail down good conversion rate data. Variables that have huge consequences on overall rate: Source: - Is it direct, organic, or referral traffic? Consumer intent from organic may be higher than direct or referral traffic. - What content or ad copy sparked interest? Thought leadership content could convert differently than case studies for example. Engagement post inquiry - Is there an omnichannel approach? Just emailing or calling will produce lower conversion than texting AND emailing AND calling. - Is there a follow-up cadence? Some buyers are qualified and interested but don't convert immediately and require nurturing. Product or service type - How much does it cost? High-ticket items/services may require longer sales timelines. - Is there a commitment? Annual agreements or financing might increase hesitancy or extend the time needed for research. It's not impossible to test and optimize for the above. But, like any good experiment, changing one variable at a time is necessary for good data. Did any of these stats surprise you? Thanks to Ruler Analytics for the study. #salesandmarketing #conversion #conversationalai

The value of digital analytics in marketing is evident when it comes to understanding and optimizing the customer journey. 📊🔍 Digital analytics tools provide valuable insights into customer behaviors, preferences, and patterns. 🔓💪 The value of digital analytics In marketing, a purchase funnel reflects the different stages of customer engagement. A basic purchase funnel includes: 1 - Acquisition involves building awareness and acquiring user interest 2 - Behavior is when users engage with your business 3 - Conversion is when a user becomes a customer and transacts with your business In the offline world, this process can be hard to measure. But in the online world, we can measure many different aspects of the funnel using digital analytics. We can track what online behavior led to purchases and use that data to make informed decisions about how to reach new and existing customers. Digital analytics in practice Think about an online store, such as the Google Merchandise Store. It might have a goal to sell more t-shirts. Using digital analytics, the store could collect and analyze data from their online advertising campaigns to see which ones are most effective and expand those marketing efforts. This data is compiled into Analytics reports, which you can use to perform in-depth analysis to better understand your customers and their purchase journey. Then you can test out new solutions to improve your business. #AI #Master

The value of digital analytics in marketing is evident when it comes to understanding and optimizing the customer journey. 📊🔍 Digital analytics tools provide valuable insights into customer behaviors, preferences, and patterns. 🔓💪 The value of digital analytics In marketing, a purchase funnel reflects the different stages of customer engagement. A basic purchase funnel includes: 1 - Acquisition involves building awareness and acquiring user interest 2 - Behavior is when users engage with your business 3 - Conversion is when a user becomes a customer and transacts with your business In the offline world, this process can be hard to measure. But in the online world, we can measure many different aspects of the funnel using digital analytics. We can track what online behavior led to purchases and use that data to make informed decisions about how to reach new and existing customers. Digital analytics in practice Think about an online store, such as the Google Merchandise Store. It might have a goal to sell more t-shirts. Using digital analytics, the store could collect and analyze data from their online advertising campaigns to see which ones are most effective and expand those marketing efforts. This data is compiled into Analytics reports, which you can use to perform in-depth analysis to better understand your customers and their purchase journey. Then you can test out new solutions to improve your business. #AI #Master

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐕𝐢𝐞𝐰 𝐨𝐧 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 Imagine you're driving a car and your GPS tells you the fastest route to avoid traffic. That's an actionable insight – it's information that helps you make a specific, beneficial move. In business, actionable insights work the same way. They're like having a business GPS that guides you towards success. Instead of just knowing how many people visited your website, you learn why they visited and what they liked. This helps you adjust your strategy to get more visitors and make them happier. Let's say you're promoting a new smartphone. You notice that most of your sales come from ads shown on tech blogs. That's an insight. But an actionable insight would be realising that your ads perform even better when they include customer reviews and comparison charts. So, you start adding those elements to your ads and watch your sales soar. Bright Analytics is like that GPS for your business. It takes data from your campaigns – like click-through rates and conversion rates – and turns it into actionable insights. It might reveal that your email campaigns get more open when sent in the afternoon, so you adjust your send times for maximum impact. Remember, actionable insights aren't just interesting facts – they're game-changing directions for your marketing. With Bright Analytics, you'll have a clear roadmap to drive your marketing towards bigger and better success. https://lnkd.in/e8DYDmse #marketing #digital #analytics #insights

The Optimizely #ODP offers users a 360-degree view of customers. Predict behaviours, segment data, and unify profiles for strategic #marketing decisions. Would you like to make great marketing decisions that increase reach, improve effectiveness and gain a higher return on investment? Discover the Integration-ready platform aiding marketers to take their results to the next level across the globe and arrange a demo today: https://lnkd.in/ec2vQ_ju #Optimizely #digitalmarketing #digitaltransformation #digitalacceleration

🤯 Are you struggling to see your orders in Google Analytics?! 🤯 Our tracking is designed to work with all subscription apps in the Shopify checkout, including Recharge, Ordergroove, BOLD, Smartrr, and Stay Ai. Say goodbye to incomplete data and hello to: ⚡️Complete Marketing Attribution: Gain insights into organic channels like email and SMS ⚡️Checkout Funnel Tracking: Understand your customers' journey from start to finish, from the initial visit to first-time subscription and recurring orders. ⚡️Data Integration: We’ll send your data back to Google Analytics GA4, Segment, Facebook Ads, and more. Our app stitches sessions together for unbiased marketing attribution, user path analysis, LTV (lifetime value) analysis, CRO (conversion rate optimization), and conversion tracking in Google Analytics and other tools. Don't let the frustration of inaccurate data hold your DTC brand back. Let Littledata ensure you’ve got 100% accurate conversion tracking.

I'm looking to crowdsource the collective wisdom of my fantastic Linked In network if it's not too much to ask 🙏 💡 Zuko Analytics has just launched a new webhook function. Essentially, it allows user events on forms checkouts to be pushed into third party applications in near real time for custom uses. Whilst the feature was initially developed to allow customers to visualize Zuko form analytics data in their own reporting systems, we're sure there must be many more applications where this could add value. This is where you come in. If you could have an (anonymized) live datastream of user interactions on your forms. How could you use it to add value to your (or your client's) organizations. Some thoughts we had from an initial brainstorm: ➡ Lead scoring based on form behaviour ➡ Real time conversion data ➡ Fraud detection based on form behaviour ➡ Trigger alerts / offers based on behaviour (such as hesitation around a voucher code field) ➡ Enhanced personalization based on form behaviour ➡ Optimizing digital ad buying based on additional form behaviour data ➡ Improve AI models that identify high propensity #abtesting hypotheses ➡ Increase the speed of ad retargeting Vs Google current 12 hour benchmarks What do you think? Would these applications be valuable? Can you think of any other ways to use a datastream of form behaviour events that would be useful? Let me know in the comments 👇 Shawn David, Craig Sullivan, Dennis 👌 Jim Sterne - interested in your thoughts on this....

🔍 Deep Dive into the Customer Journey with Google Analytics 4 (GA4) 🚀 As digital landscapes evolve, understanding the customer journey becomes more vital than ever. Google Analytics 4 offers a comprehensive toolkit to dissect this journey into four distinct phases. Let's explore each one: 1. Acquisition 🌐 How do people discover your website or app? Acquisition analytics reveal the source – be it social media, emails, or other websites. This insight allows for a more targeted and cost-effective marketing approach, ensuring your strategies resonate with your audience. 2. Engagement 💡 Engagement in GA4 goes beyond surface-level metrics. It delves into user interactions, behaviors, and the paths they navigate through your site or app. This data is invaluable in optimizing user experience, ensuring content and functionality align with user needs and your business objectives. 3. Monetization 💰 The crux of any business, monetization, focuses on revenue generation. GA4 helps track sales performance, product popularity, and pricing strategies. Understanding these aspects is crucial for refining your approach to maximize revenue. 4. Retention🔄 Often overlooked, retention is about keeping users engaged over time. It's more cost-effective to retain existing customers than acquire new ones. By analyzing retention metrics, you can enhance your site or app, making it a constantly engaging platform for your audience. 📊 For a deeper insight into these phases and how to leverage them for your business, check out our full article https://lnkd.in/db5UiWyA 💌 Stay ahead of the curve - subscribe to our newsletter for the latest trends and strategies in digital analytics.