Evaluate your advertising needs

Tesla made headlines in 2019 when a report found that unlike competitors Toyota, BMW and others, they spent $0 on advertising. Tesla is a business to consumer B2C company, but growth without ads is possible in B2B as well. In 2021, I worked for a business that grew from 3 million in annual revenue to 15 million without spending any money on advertising. In this lesson, I'll share several factors you should consider when deciding whether or not to invest in advertising so that you can make an informed choice for your business. The first thing to consider when deciding whether or not to invest in advertising is how quickly you want to grow. One of the benefits of advertising on social media is that you can reach a huge percentage of your total addressable market very quickly. Building up an organic presence. On the other hand, could take months or even years. Let's take the business I worked for in 2021 as an example. That business grew over 400% in a single year. That's very fast…