Five science-based sales presentation strategies

- [Narrator] This is an audio course. Thank you for listening. - [Instructor] The sales presentation is often the tipping point in closing any deal. It is also one of the hardest parts of the selling process to get right. So how do you craft compelling presentations for different buyers with different needs? David Hoffeld, bestselling author and CEO of the Hoffeld Group, a leading research-backed sales training and consulting firm, offers a proven framework for creating persuasive pitches to land the sale and deliver the value your customer or client needs. In this audio course, David shares five science-backed sales tools from his groundbreaking book, "The Science of Selling, Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal", published by Penguin Random House. In these short lessons, you'll learn how simple effective tactics, like anchoring, mirroring, and the picture superiority effect can help you deliver a winning sales presentation to any audience or buyer.