Executive summary

- A good business plan includes the following, number one, the executive summary. Number two, the company summary. Number three, market analysis. Number four, industry analysis. Number five, product or service description. Number six, strategies and implementation. Number seven, financial plan. Number eight, sales forecast. Now let's begin with a breakdown of the executive summary. This is typically one to three pages and as a highlight of the entire plan, consider this an elevator pitch and it's designed to give a brief scope of the business at a glance. Here you will list bullet points of each section, starting with the introduction. This is the name of the LLC or corporation, the address and contact info. It's also okay to list any web addresses or social media handles when applicable. Number two, the purpose, this is where you'll list the reason for this plan. For example, this plan is to set a course for the successful management, operation and administration of the business, as well as support the negotiation of financial resources needed for transactional capital. Number three, the company, what type of business is this? What industry is covered? How was it legally structured? When was it established? And by whom? You should also include any professional training, that person has. Number four, products and services to be offered. Here, you will write two to four sentences on the product or service you offer. Remember, this is a brief description. Number five, broad target market. Under this bullet, you'll want to list the target demographics and geographic areas that you are focused on. For example, the LLC is targeting men between 18 and 54 with disposable income, searching for health and wellness services in the county metro area. Number six, the industry, this should be two to four sentences explaining the industry at a brief snapshot. Here you may want to reference some of the data you have from your research. For an example, the wellness industry has seen significant growth over the last XYZ years and according to the latest data published by ADC government agency, the industry is expected to see a 20% year over year gain. Number seven, techniques, plans and strategies. In this section, take some time to explain the resources required to accomplish your goals. You might reference the company having equipment in place or executives from major firms as advisors, et cetera. Again, keeping this short but enough to create an interest in your company. Number eight, financial projections. It's important to reference the impact of the business from a brief financial standpoint. You might say things like the research and data listed in this plan shows substantial market opportunity which will allow the business to scale rapidly, getting to break even cash cashflow within the first two years of operation. This bullet may also account for job creation in the local market, so you can expand on that as well. Number nine, funding request, create a short statement on how any capital raised will be used. However, keep it to just the points, then summarize the amounts requested in two parts. First, what you personally have invested and second, the amount of outside capital you will need to raise for the business. Let me give an example of how you're going to want to showcase the information. Here you see all the investments made by the owner, so $20,000 for the purchase of reseller mentoring, $3,000 for all deposits and $2,000 for initial marketing. Now you have the outside capital, this entrepreneur needs for his or her business. So, $20,000 for the purchase of resell inventory, $500 for all deposits, $3,000 for the acquisition of all longterm assets, $69,000 for equipment, furnishings and office build out and $7,500 in working capital for cash and operational expenses. So you have a hundred thousand dollars total business startup requirements and funding request. You can also see examples of this in your handouts. This wraps up our first segment on executive summary, based on the information provided to you so far, you may already be seeing the importance of having a well laid out business plan.