Assess the initiative portfolio

- Assessing your initiative portfolio is a critical element of ensuring you have a diversified plan and you're taking on an appropriate level of risk. Let's look at Acme's portfolio. Their first idea is offering Snark Incorporated's new assessment. This is a short term idea, but it has high risk. It keeps them fighting in a commodity market, it detracts focus from their new shift, they probably shouldn't pursue this idea. Their next idea is offering a new proprietary leadership course. This is a medium term idea, and it carries medium risk. It won't take long to write it, it'll take some time to launch it, and Acme knows what it's doing when it comes to course design. Their next idea is hiring 10 senior trainers. This is a short term idea, with medium risk. They can hire pretty quickly and do a decent job of assessing talent, but it could be expensive if they get that hiring wrong. Their next idea is relaunching…