Digging deeper: TikTok

- I'd like to talk high level about TikTok's place in the social media landscape. And I'll begin by talking about what makes Tik Tok unique. Tik Tok videos are full screen, full sound, immersive auto-play content optimized for discovery resulting in very high user engagement. And it's not just dance trends and lip dubs. Tik Tok creators feature DIY tutorials, brand stories, behind the scenes videos of how products are made, personal blogs, product commentary, and more. There are countless ways that brands can reach their audiences. Tik Tok is an especially interesting platform because of anyone's ability to go viral. Its algorithm provides a relatively level playing field among creators. So anyone can post a video and it can explode in popularity exposing your video and your story, your message, and your brand to massive audiences far beyond your personal connections. That's a really great opportunity for people and…