Digging deeper: Instagram Reels

- In this course, we're exploring TikTok style short-form video. A format that empowers brands to tell concise, authentic stories. And one of the major competitors in this space is Instagram Reels. Now Instagram has been an incredibly popular social media platform for awhile, and it constantly explores how to leverage trends to cater to their audience like when they launched Instagram Stories to compete with Snapchat. So in late 2019, when they launched a pilot of Reels in direct competition with TikTok, it was a clear move to capitalize on the momentum of the immersive short-form video format. Instagram Reels is also a full screen, full sound, immersive auto-play video platform and offers access to Instagram filters and in-app editing tools. Reels is a central component of the app as its own separate entity, and it's also integrated with other parts of the platform, like within Instagram Stories and via the…