From the course: Social Media Marketing Strategy: TikTok and Instagram Reels
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Creating ads
From the course: Social Media Marketing Strategy: TikTok and Instagram Reels
Creating ads
- In addition to all the ways we've already talked about using the TikTok platform, brands may also want to engage in paid media integration to widen their reach. In other words, creating Ads, TikTok ads are a great way to automate the process of creating, delivering, and optimizing paid content. The built-in insight reports and Ad management tools offer valuable customization so that you can target the right audience and get results. Now, one very important thing to consider when creating TikTok Ads is to keep to TikTok's style guidelines in creating organic content. TikToker's tend to reject anything that doesn't seem like genuine TikTok content. Ads should feel authentic and homemade and look native to the feed. In other words, you want to make Ads that don't look like Ads. You can see that TikTok communicates this front and center, don't make Ads, make TikToks. There are currently five types of TikToks Ads…
Contents
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Top strategies for creating effective TikToks6m 11s
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Understanding the TikTok algorithm5m
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Using hashtags effectively5m 12s
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Capitalizing on trends and challenges5m 45s
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Leveraging influencers5m 12s
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Creating ads5m 5s
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Using other TikTok tools and techniques4m 54s
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