Capitalizing on trends and challenges

- Let's talk about something very special and unique in the TikTok space, trends and challenges. Trends are those popular ever-changing cultural movements that take TikTok by storm. They can include things like making a video, using a certain filter or effect or doing a dance or skit or creating a video to a certain trending sound or lip-syncing a song. The key is, thousands of people do it all in their own way. Challenges are a subset of trends. When people respond to a call to action and post it with a challenge hashtag. Challenges usually involve a song or dance move or completing some type of task or activity. The TikTok algorithm tends to favor trends and challenges on the For You page, so popular ones can result in more exposure than other organic content. Trends and challenges are like a social glue that creates a strong sense of community. When thousands of people are trying out something new, singing to the same…