Social Media Marketing Strategy: TikTok and Instagram Reels
With Ashley Kennedy
Liked by 3,417 users
Duration: 1h 14m
Skill level: Beginner
Released: 12/23/2021
Course details
If you’re in marketing, the only thing worse than not having a social media marketing strategy is having a bad one. This course shows you how to use TikTok and Instagram Reels to boost your brand awareness and audience engagement, as well as effectively reach and expand your audience. Ashley Kennedy starts by discussing the role of short-form video in social media marketing, then details techniques to create strong short-form video regardless of the platform. She digs deeper into TikTok and Instagram Reels, highlighting the unique potential rewards of each, along with similarities you can leverage between the platforms. Ashley also provides insights on the TikTok algorithm, how to use hashtags effectively, capitalize on trends, and leverage influencers to aid in your marketing efforts. Even if you don’t have a background in video, Ashley gives you the tools you need to produce high-performing social media content for both TikTok and Instagram, a Meta platform.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Pauline Ysabel Lapus
Pauline Ysabel Lapus
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Samir Rabaoui
Samir Rabaoui
Social media marketing and strategic management
Contents
What’s included
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone