Make your brand's social media more effective

- A week doesn't go by without big news from the social media platforms. Maybe they changed their algorithm or offered up some new shoppable ads. So how do you make sense of it all? That's what we're covering in this course. I'll show you how to conduct a social media audit and use your findings to develop your content marketing plans. You'll learn how to create a strategy that integrates paid, earned, shared, and owned media, and achieves your marketing goals. Hi, I'm Martin Waxman, a digital communication strategist. I train companies how to use social media and generative AI, and I'm also a bit of a social media junkie. Don't be afraid of the swirling social media flow. I'm going to give you a content marketing life jacket that'll help you stay afloat.