How to boost awareness with ads and promoted posts

- [Instructor] The days of viral organic posts from brands are long gone. In its place are paid opportunities that social media platforms offer brands as a way for them to monetize their business, which means you need to build paid media into your social media plans. Let's delve into some of the options and how to develop a strategy that works for your brand. One of the simplest ways to get noticed on social is by boosting or promoting your post. That is, by putting some money behind your top-performing content to increase its reach. Boosted posts are generally easy to set up and most of the platforms offer various options that you can consider. Just remember, you may need to switch from a personal to a business account in order to take advantage of business posts or social media ads. Other paid options include video or photo ads that can run between stories. You could try pre-roll ads that are shown at the start of a…