Social Media Marketing: ROI
With Michael Taylor
Liked by 1,347 users
Duration: 1h 9m
Skill level: Intermediate
Released: 4/28/2021
Course details
Proving ROI is one of the toughest challenges facing marketers. Stakeholders want quantitative and qualitative data that prove campaigns are working. This course aims to help users of social media prove its value, beyond vanity metrics such as likes or comments. You can learn the skills you need to measure and drive ROI from organic social media, without needing to spend a penny on advertising. Expert Michael Taylor covers the measurements that really matter—from conversation amplification to the word-of-mouth coefficient—and shows how to define and track them using tools such as Google Analytics. He then explains how to turn insight into action and drive continuous improvement for a business. Learn high-performing tactics for major platforms including Facebook, Instagram, Twitter, Reddit, and LinkedIn, and reverse-engineer emerging channels like TikTok. The skills you learn in this course will help you maximize your investment in social media.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Learning
Certificate of Completion
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
Thomas Gilbert
Thomas Gilbert
Social Media Specialist @ Richland County Government
-
Simon Onia
Simon Onia
Relationship Manager Assistant at Stanbic Bank Ghana
-
Surajit Mandal
Surajit Mandal
Senior Executive MEP at nexus westend
Contents
What’s included
- Practice while you learn 1 exercise file
- Learn on the go Access on tablet and phone