Nir Eyal on Creating Habit-Forming Products
With Nir Eyal
Liked by 1,248 users
Duration: 30m
Skill level: General
Released: 1/23/2017
Course details
How have apps like Facebook and Snapchat become so popular, so quickly? How do they keep users coming back day after day? The secrets to creating habit-forming products aren't new, but found deep in the roots of human psychology. In his book Hooked, Nir Eyal outlines the fundamentals, distilling years of research and interviews with top product designers. This course translates those lessons for a whole new audience, and is designed to inspire those in product development to try Nir's unique approach. Find out how to manufacture desire using the four steps of the hook model—trigger, action, variable reward, and investment—and apply the strategies of the most persuasive companies to your own business.
Skills you’ll gain
Earn a sharable certificate
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Ryan Earls, MBA
Ryan Earls, MBA
Customer-Centric Continuous Learner | Sr. Director Customer Experience | Customer Success & Support | Innovation
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Alfie Elvey
Alfie Elvey
Business management and marketing graduate 2:1 / Complaints and Emergencies specialist within a smart team
Contents
What’s included
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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