McDonald's history and facts

- We're going to use numbers for McDonald's to practice several valuation models. - So before getting started with McDonald's numbers, we want to tell you some of our favorite parts of the history of McDonald's. - So Ray Kroc a 51 year old milkshake machine distributor first visited the McDonald's brothers drive-in in San Bernardino, California in July of 1954, because he wanted to know why a single hamburger stand needed 10 milkshake machines. - [Man 2] That first day Kroc spent the lunch rush hour watching the incredible business volume that this small drive-in was able to handle. - Before leaving town, Kroc had received a personal briefing on the McDonald's speedy system by Dick and Mac McDonald, and had secured the rights to duplicate the system throughout the entire United States. - Ray Kroc soon discovered that duplicating the McDonald's system and it's first outlet in Chicago, involved more than just signing a…