From the course: Amplify Your Personal Brand with Generative AI

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Create your brand narrative with generative AI

Create your brand narrative with generative AI

From the course: Amplify Your Personal Brand with Generative AI

Create your brand narrative with generative AI

Now that you've brainstormed all the elements of your brand identity, it's time to find your value proposition. Just like a business, you, as an individual, have value to give. In the context of building a personal brand, this value is usually found in the form of knowledge, but it can also be found in the form of perspective. So let's find your value. In all of the elements that you brainstormed for your brand identity, can you find any overlap between them? If you're having trouble, scroll to the "Creating Your Brand Narrative with Generative AI" section of the AI prompt and Response Guide to see a prompt you can try in the generative AI chatbot of your choice. Now, from that overlap, list three areas or topics in which you feel you could provide value to other people. Like your personal brand, this will likely evolve, but this will give you a starting point. Now that you've figured out your brand identity and your value proposition, let's figure out who your intended audience is…

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