Next steps

- We've covered a lot in this course from how to leverage customer research, how to position yourself among competitors, and how to negotiate. - We've also talked about connecting to marketing, personalizing your pitches, and leveraging your internal team but through all of this, there's one common thread of success. - It's that successful business development reps focus on their customers. - When you have an authentic desire to improve the lives and businesses of the customer, the results are lasting relationships and ultimately, bigger deals. - As you go forward in business development, and your quota gets bigger and your pipeline ebbs and flows, never lose sight of who this is all about, the customers. - If you'd like to learn more about our work on purpose-driven selling, visit our website and check out our other sales courses here on LinkedIn Learning and follow us. - On LinkedIn.