About
As the founder and CEO of Tigon Advisory, I help tech companies of all sizes multiply…
Articles by Helen
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AI is Giving CX a Makeover in Financial Services
AI is Giving CX a Makeover in Financial Services
By Helen Yu
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When it Comes to Cybersecurity, Wearing the Black Hat Pays Off
When it Comes to Cybersecurity, Wearing the Black Hat Pays Off
By Helen Yu
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My First Black Hat Experience: Highlights, Key Takeaways, and Cybersecurity Trends
My First Black Hat Experience: Highlights, Key Takeaways, and Cybersecurity Trends
By Helen Yu
Contributions
Experience
Education
Publications
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Could the Pandemic Be an ESG Wake-Up Call?
Thinkers360
It has been an unprecedented year for corporate America: First the pandemic, next the social justice movement, and finally a 9.5 drop in the U.S Gross Domestic Product in the second quarter of 2020. The first two events have raised costs and lowered profits. The pandemic has shown the world the power of unanticipated events. At the same time, analytic data has revealed that one of the best ways to plan for these risks, and lessen their impact, is to have a system of ESG metrics in place for…
It has been an unprecedented year for corporate America: First the pandemic, next the social justice movement, and finally a 9.5 drop in the U.S Gross Domestic Product in the second quarter of 2020. The first two events have raised costs and lowered profits. The pandemic has shown the world the power of unanticipated events. At the same time, analytic data has revealed that one of the best ways to plan for these risks, and lessen their impact, is to have a system of ESG metrics in place for early identification of when such changes are most likely to occur. Given this growing evidence, perhaps the pandemic should be seen as a wake-up call for companies, rather than a major unexpected, one-time disruption. With a strong ESG initiative in place, corporations can reduce the financial impact of these factors, while at the same time ensuring long-term profitability. If companies and their executives know and understand this, they will realize that the time to act on ESG is now!
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Close the Marketing and Sales Gap, and You'll Close More Deals
MarketingProfs
The days of small talk and generic pitch decks are over. To make the sale, marketers need to arm sales teams with dynamic content tailored to a potential client's specific needs.
When preparing for any interaction with a prospect, your organization's sales and marketing teams must be in lockstep. However, nearly one in three buyers say they are presented with irrelevant information at some point during the sales process—a statistic indicative of just how siloed many marketing and sales…The days of small talk and generic pitch decks are over. To make the sale, marketers need to arm sales teams with dynamic content tailored to a potential client's specific needs.
When preparing for any interaction with a prospect, your organization's sales and marketing teams must be in lockstep. However, nearly one in three buyers say they are presented with irrelevant information at some point during the sales process—a statistic indicative of just how siloed many marketing and sales departments are. This article shares how to maximize sales and marketing partnership to unlock growth potential. -
Who Will Protect Your Customer
LinkedIn
We will be remembered by how we have served our customers. While we all feel a sense of uncertainty right now, one thing remains unchanged. When customers know your company is there for them, they will become hopeful and uplifted. You will be the one to protect them over time, through good and bad. And ultimately be the partner to help them thrive.
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Start-ups: Beware of Those “Pocket Aces”
Medium
Using "pocket aces" as a metaphor to discuss challenges facing Start-ups ecosystem and what can be done to overcome the traction gaps.
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The need for more female participation in AI
Emperic UK
AI is set to be a critically transformative technology over the next decade, changing how we live and work in every field. The impact of AI and Machine Learning will likely have a greater influence than advances in any other area.
Although AI is looking to transform over the next decade. We need to remember the specialists behind the scenes developing the future of AI. It is critical that diverse voices and perspectives are present at the point of inception, and that the growth of AI is…AI is set to be a critically transformative technology over the next decade, changing how we live and work in every field. The impact of AI and Machine Learning will likely have a greater influence than advances in any other area.
Although AI is looking to transform over the next decade. We need to remember the specialists behind the scenes developing the future of AI. It is critical that diverse voices and perspectives are present at the point of inception, and that the growth of AI is unbiased, presenting both genders in the workforce. While women are under-represented across tech, AI is an area where homogeneity of mindset can have enormous, unintended consequences in misdirecting self-learning systems from the start.Other authorsSee publication -
Customer Success Obsession - Disruption or Disruptor?
LinkedIn
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This New Technology Will Change Real Estate Everywhere
LinkedIn
How Blockchain Reinvents Real Estate Industry
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Financial Accounting for Restructuring Charges
Journal Of Accounting And Finance Research
Investors rely on financial statements for their investment decisions. Empirical studies have shown that stock prices often change dramatically with the release of earnings reports and earnings per share estimates. In considering earnings reports, Wall Street Analysts and investors generally ignore restructuring changes when determining the quality and persistence of corporate earnings. Are restructuring activities insignificant or do they signal value to investors? This paper discusses…
Investors rely on financial statements for their investment decisions. Empirical studies have shown that stock prices often change dramatically with the release of earnings reports and earnings per share estimates. In considering earnings reports, Wall Street Analysts and investors generally ignore restructuring changes when determining the quality and persistence of corporate earnings. Are restructuring activities insignificant or do they signal value to investors? This paper discusses challenges found in the current GAAP treatment of restructuring charges.
Other authors -
Projects
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Keynote Speaker, Growthhacking at FinFoundHer Summit
Over 17,000 feet up in the Himalayan air sits Base Camp Everest – a gray, barren, rocky place that could serve as a model for camp grounds on the moon. The month of May is peak season for climbers, who arrive at Base Camp excited and apprehensive, confident and anxious – much like founders arriving at their first investor pitch! Helen Yu should know: Twelve years ago she scaled Mt. Everest to Base Camp, two years ago she founded a firm called Tigon Advisory – it helps start-ups cure the…
Over 17,000 feet up in the Himalayan air sits Base Camp Everest – a gray, barren, rocky place that could serve as a model for camp grounds on the moon. The month of May is peak season for climbers, who arrive at Base Camp excited and apprehensive, confident and anxious – much like founders arriving at their first investor pitch! Helen Yu should know: Twelve years ago she scaled Mt. Everest to Base Camp, two years ago she founded a firm called Tigon Advisory – it helps start-ups cure the strategy-to-execution gaps that threaten their go-to market plans. Ms. Yu will share four lessons that apply to scaling mountains and companies.
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Panelist, Artificial Intelligence & Analytics in FinTech, Digital Money Forum, London
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Interview, Company Culture, Money & Mentorship, Path to the C-Suite for Women in FinTech, Bank Innovation
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Panelist, A Discussion on Leadership (with executives from Microsoft, Dell, Amazon and MGM), SXSW
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The Cyber Resilience in 21st Century
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Keynote speech at Zoho User Conference
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Keynote Speech at Digital Transformation Summit
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Own the Future - The Art of Digital Transformation
Position your company on the global stage with greater clarity, efficiency, competitive advantage and radical relevancy. I will share the single most important component of being a future-forward thinker while using my hiking adventure up an active stratovolcano, Mount Rainier in the U.S. Pacific Northwest, as a poignant backdrop. You’ll walk away with a clear understanding of the steps to practice the art of digital transformation and…Own the Future - The Art of Digital Transformation
Position your company on the global stage with greater clarity, efficiency, competitive advantage and radical relevancy. I will share the single most important component of being a future-forward thinker while using my hiking adventure up an active stratovolcano, Mount Rainier in the U.S. Pacific Northwest, as a poignant backdrop. You’ll walk away with a clear understanding of the steps to practice the art of digital transformation and why they reduce the risk of being left behind as business continues to evolve faster and faster.
#digitaltransformation #futureofwork #digitaladoption #leadership -
Panel Discussion on Human vs. Digital
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The Women in IT Summit & Awards Series is the world’s largest event dedicated to tackling the technology industry’s disheartening gender imbalance. It does this by showcasing the achievements and innovation of women in technology, identifying new role models and promoting further dialogue around diversity among industry influencers.
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Role of End-to-End Visibility in Achieving a Holistic IT GRC Panel at the GRC Summit hosted by MetricStream
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What key challenges do organization face without having a #holisticvisibility of their crown jewels and associated #risks, #threats, and #vulnerabilities? Industry experts Komitas Stepanyan, PhD, CRISC, CRMA, CobIT Cert. CIO and Deputy Director - Corporate Services and Development, Central Bank of Armenia, Helen Yu, Founder and Chief Executive Officer, Tigon Advisory Corp., and Cynthia Cox, Security Compliance and Strategy Leader, Marqeta, Inc., share their thoughts in a panel discussion at the…
What key challenges do organization face without having a #holisticvisibility of their crown jewels and associated #risks, #threats, and #vulnerabilities? Industry experts Komitas Stepanyan, PhD, CRISC, CRMA, CobIT Cert. CIO and Deputy Director - Corporate Services and Development, Central Bank of Armenia, Helen Yu, Founder and Chief Executive Officer, Tigon Advisory Corp., and Cynthia Cox, Security Compliance and Strategy Leader, Marqeta, Inc., share their thoughts in a panel discussion at the #GRCSummit #LeadershipSeries!
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Shaping Digital Transformation at the Intersection of Tech and Humanity Webinar
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How will we reimagine growth in a world without a horizon?
How will we salvage our humanity in a socially distant culture?
Will technology's larger role in the customer and employee experience be a hindrance or help?
Helen Yu, named a top 10 tech global influencer in digital transformation by IBM, explores three lessons for innovative thinkers and business leaders to hit the reset button on the future.
In this revealing conversation, with plenty of time for audience…How will we reimagine growth in a world without a horizon?
How will we salvage our humanity in a socially distant culture?
Will technology's larger role in the customer and employee experience be a hindrance or help?
Helen Yu, named a top 10 tech global influencer in digital transformation by IBM, explores three lessons for innovative thinkers and business leaders to hit the reset button on the future.
In this revealing conversation, with plenty of time for audience questions, Ms. Yu explains why all roads lead to growth as we arm our business ecosystems to not fall behind. -
The Wave of Change Podcast - How Organizations Get CyberFit - Make Plans, not Assumptions
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“Crampons make it easy to climb the ice without slipping,” says a guide to scaling Vatnajökull, Iceland’s largest glacier. Really? counters cybersecurity keynoter Helen Yu, who nearly lost her life ascending that majestic ice cap when one of her crampons suddenly popped off her boot. (Thank goodness for carabiners!) Which brings us to cybersecurity. Lesson one, says Ms. Yu: Assume nothing. “Expecting employees to stay cyber-vigilant is like expecting crampons to stay in place while scaling a…
“Crampons make it easy to climb the ice without slipping,” says a guide to scaling Vatnajökull, Iceland’s largest glacier. Really? counters cybersecurity keynoter Helen Yu, who nearly lost her life ascending that majestic ice cap when one of her crampons suddenly popped off her boot. (Thank goodness for carabiners!) Which brings us to cybersecurity. Lesson one, says Ms. Yu: Assume nothing. “Expecting employees to stay cyber-vigilant is like expecting crampons to stay in place while scaling a glacier’s jagged contours,” she says. “Because both are naïve assumptions, you must prepare for the worst.” Lesson two: Be brutally realistic when assessing risk, and for good reason: New vulnerabilities surface daily. As more employees acquire more mobile devices, the risks to enterprise networks mount exponentially.
Much like climbers must see the “bite” in Vatnajökull’s mesmeric beauty, CISOs must see the threats in otherwise impressive landscapes of workforces that are always on, always connected. MIT certified in cybersecurity management, Ms. Yu will share strategies for enhancing cyber-risk assessment and strengthening cyber-awareness training at a time when 90% of all attacks result from human error. -
Digital Disrupt Podcast: How Technology Helps Us Live Our Purpose
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Exploring the intersection between technology and humanity, and why this juncture is critical for companies that want to succeed in their digital transformation journeys to consider? Subscribe to the podcast today to listen and make sure you never miss powerful insights
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Global Influencer in Digital Transformation Interview with Citiesabc
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Helen Yu believes real growth thrives at the crossroads of tech and humanity. Described as “a rare combination of intellect, work ethic, and compassion” Helen Yu contends that customer loyalty and love thrive.
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Webinar: LEVERAGING CUSTOMER SUCCESS TO AMPLIFY GROWTH
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It’s no secret that retaining customers is cheaper than acquiring new ones. Having an effective program for renewing and expanding your customer base is absolutely necessary in becoming a revenue center.
Join us for a webinar on June 25th where we’ll chat with SaaS executives about their success with turning their Customer Success teams into revenue building powerhouses. Let’s make sure that your team and business is prepared to scale.
On the webinar we’ll discuss:
What are…It’s no secret that retaining customers is cheaper than acquiring new ones. Having an effective program for renewing and expanding your customer base is absolutely necessary in becoming a revenue center.
Join us for a webinar on June 25th where we’ll chat with SaaS executives about their success with turning their Customer Success teams into revenue building powerhouses. Let’s make sure that your team and business is prepared to scale.
On the webinar we’ll discuss:
What are the most effective tactics you’ve used to prevent churn and expand the business
How CS executives convinced their Leadership they are a Revenue Center vs. Cost Center
How they made it a reality. -
5 Gaps to Fill with AI - Video Chat on Engati CX
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Discussing 5 traction growth gaps companies need to overcome to scale
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Keynote Speech at CX Strategy Chicago
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Adobe Fireside Chat
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7,000 Miles: The Road to Finding, Building and Embracing Grit
In this fireside chat hosted by Adobe, Helen Yu explores the power of grit, sharing her own story of being the youngest and only girl among ten cousins growing up 76 miles from Beijing, and her eventual immigration to the US for further education. Central to Helen's belief is that real growth thrives at the crossroads of #tech and #humanity. -
Keynote Speech at Institute Of Risk Management Conference in Zurich
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How to Get CyberFit? Make Plans, Not Assumptions
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Keynote Speaker at Global Big Data Conference - Acclimate with Voice of Customer
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Over 17,000 feet up in the Himalayan air sits Base Camp Everest – a gray, barren, rocky place that could serve as a model for camp grounds on the moon. Climbers arrive at Base Camp excited and apprehensive, confident and anxious – much like companies leveraging AI to improve customer experience. Helen Yu should know: Twelve years ago, she scaled Mt. Everest to Base Camp, and two years ago she founded a firm called Tigon Advisory – it helps start-ups cure the strategy-to-execution gaps that…
Over 17,000 feet up in the Himalayan air sits Base Camp Everest – a gray, barren, rocky place that could serve as a model for camp grounds on the moon. Climbers arrive at Base Camp excited and apprehensive, confident and anxious – much like companies leveraging AI to improve customer experience. Helen Yu should know: Twelve years ago, she scaled Mt. Everest to Base Camp, and two years ago she founded a firm called Tigon Advisory – it helps start-ups cure the strategy-to-execution gaps that threaten their go-to market plans. Ms. Yu will share four lessons that apply to scaling mountains and companies.
Honors & Awards
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Top 12 Tech Entrepreneurs to Follow in 2024
HR Cap
Tech entrepreneurs are the driving force behind the innovations and advancements that shape our digital world. These visionaries and pioneers have harnessed technology to create groundbreaking products, disrupt traditional industries, and improve the way we live and work. Their journeys are often marked by bold ideas, relentless determination, and a keen understanding of market needs. By pushing the boundaries of what's possible, tech entrepreneurs continue to inspire the next generation of…
Tech entrepreneurs are the driving force behind the innovations and advancements that shape our digital world. These visionaries and pioneers have harnessed technology to create groundbreaking products, disrupt traditional industries, and improve the way we live and work. Their journeys are often marked by bold ideas, relentless determination, and a keen understanding of market needs. By pushing the boundaries of what's possible, tech entrepreneurs continue to inspire the next generation of innovators and change-makers.
In our latest blog series, "Spotlights by HRCap," we highlight the Top 12 Tech Entrepreneurs who have significantly impacted the tech landscape, especially in the United States. From the creators of transformative software to the masterminds behind revolutionary hardware, these entrepreneurs have not only built successful companies but also implemented technology in innovative ways. -
Top 25 CISOs and Cybersecurity Leaders to Follow
SPRINTO
The top 25 influential CISOs and cybersecurity leaders changing the trajectory of the cybersecurity space. https://sprinto.com/blog/influential-cisos-and-cybersecurity-leaders-to-follow/?utm_source=linkedin&utm_medium=social&utm_campaign=16082023
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Top 50 Women in Tech
The Awards Magazine
The Awards Magazine - Best Business Magazine is serving various technology industries as the best platform for the ideas from business leaders, leading companies and industry insights. We are here to showcase the best content online with a wide variety of technologies focused on amazing influencers and leading companies.
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2020 Top 25 Supply Chain Technology Influencer
ISCEA -International Supply Chain Education Alliance, ISCEA, USA!
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#IoT Premier League - Top 100 Thought Leaders & Influencers Division
IoT Community - Internet of Things Community
Each week, we recognise the most inspiring IoT focused social media accounts so you can follow them, join the community and learn more. We presently use Twitter and Kred scores to rank by influence score. Kred takes into account social media activity and engagement across many social networks including Twitter, Facebook, and Instagram.
New for 2020, we have introduced a new ranking formula that takes into account Twitter keyword, usage, and engagement metrics, that represent the top 100…Each week, we recognise the most inspiring IoT focused social media accounts so you can follow them, join the community and learn more. We presently use Twitter and Kred scores to rank by influence score. Kred takes into account social media activity and engagement across many social networks including Twitter, Facebook, and Instagram.
New for 2020, we have introduced a new ranking formula that takes into account Twitter keyword, usage, and engagement metrics, that represent the top 100 IoT thought leaders and influencers in the space on a week by week basis.
Conducted on an impartial, independent and objective basis. No bias, agenda, or discrimination. Membership to this league is merit based, accomplishment driven, and intended to create a ledger of the best of the best in IoT. -
Top 50 Global Thought Leaders and Influencers on Startups (May 2020)
Thinkers 360
Ranked #4 on Top 50 Global Thought Leaders and Influencers on Startups
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Global Top 10 Thought Leader & Influencer in Cloud Computing
Thinkers 360
Named as Global Top 20 Thought Leader & Influencer in Cloud Computing
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Global Top 2 Thought Leader in Artificial Intelligence
Rise Global
Ranked #2 on The Artificial Intelligence Power 100
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Global Top 50 Thought Leader
Thinkers 360
Ranked #33 on Global Top 100 Thought Leader
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100 B2B Thought Leaders and Influencers to Follow in 2020
Thinkers 360
Thinkers360 leaderboard for the top 100 global thought leaders and influencers on Technology for December 2019. More than just a list, Thinkers360 live leaderboards are based on our patent-pending holistic measure of thought leadership and authentic influence looking far beyond social media alone.
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Top 50 Global Thought Leaders and Influencers on Customer Experience
Thinkers 360
https://www.thinkers360.com/top-50-global-thought-leaders-and-influencers-on-customer-experience-december-2019/
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Global Top 10 Marketing Influencer
Thinkers 360
Ranked #8 on Global Top 10 Marketing Influencer
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Top 100 HR Influencer
Rise Global
Named as Top 100 HR Influencer by Rise Global
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Top 20 Global Thought Leaders and Influencers on Cybersecurity (June 2019)
Thinkers 360
Ranked #10 as Global Top Thought Leader and Influencer on Cybersecurity
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The Blockchain Power 100
Rise Global
Ranked #40 on the influencer list for "The Blockchain Power 100".
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Top 10 Influencers in Digital Transformation
IBM
Named as Top 10 Influencers in Digital Transformation by IBM
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The Cybersecurity Power 100
Rise Global
Named as Top 100 Influencer for The Cybersecurity by Rise Global.
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Top Influencer for Top 10 Vertices on Twitter
Betweenness Centrality
Top 10 influencer for Top 10 Vertices with Top hashtags:#sgglobal #startupgrind #startup #startups
#blockchain #siliconvalley #Growth #siliconvalley
Languages
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English
Native or bilingual proficiency
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Mandarin
Native or bilingual proficiency
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