Carol Johnson

Carol Johnson

San Diego County, California, United States
3K followers 500 connections

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About

Transformative Communications and Marketing Executive | Digital Innovator | Customer…

Contributions

Activity

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Experience

  • TRS Healthcare Graphic

    TRS Healthcare

    United States

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    United States

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    United States

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    United States

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    Greater San Diego Area

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    Greater San Diego Area

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    Greater San Diego Area

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    San Diego, California, United States

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    Greater San Diego Area

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    Carlsbad, California, United States

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    Greater San Diego Area

Education

Licenses & Certifications

Volunteer Experience

  • President

    Healthcare Communicators of San Diego

    Health

  • Vice President

    Healthcare Communicators of San Diego (HCCSD.org)

    Health

  • Judge

    Online Marketing Association Web & Mobile Awards

  • Judge

    e-Healthcare Leadership Awards

Publications

  • Social Media Survey of Healthcare Professionals: The Use of Social Media and Other Online Resources for Professional Networking and Job Searching

    AMN Healthcare

    Which social media sites are used most by healthcare professionals? How often are they using them? And how effective are social networks and other online tools at connecting clinicians with new job opportunities? The author set out to find the answer to these and other related questions through the Social Media Survey of Healthcare Professionals. This survey was designed to provide healthcare employers and leaders in the field with a snapshot of how individual healthcare professionals including…

    Which social media sites are used most by healthcare professionals? How often are they using them? And how effective are social networks and other online tools at connecting clinicians with new job opportunities? The author set out to find the answer to these and other related questions through the Social Media Survey of Healthcare Professionals. This survey was designed to provide healthcare employers and leaders in the field with a snapshot of how individual healthcare professionals including physicians, registered nurses, allied health professionals and pharmacy professionals are currently using social media and other online applications for professional networking, job hunting and other career development activities.

    See publication

  • Use of Social Media and Mobile by Healthcare Professionals: Survey Results

    AMN Healthcare

    AMN Healthcare’s Social Media Survey provides valuable insights into healthcare professionals’ job searching activities and the use of social and mobile media for job search and career networking purposes. Responses to the survey, coupled with a comparison of year-over-year social media survey responses, show that healthcare clinicians are shifting away from traditional job search channels and activities in favor of social media to help further their careers. In addition, the AMN Social Media…

    AMN Healthcare’s Social Media Survey provides valuable insights into healthcare professionals’ job searching activities and the use of social and mobile media for job search and career networking purposes. Responses to the survey, coupled with a comparison of year-over-year social media survey responses, show that healthcare clinicians are shifting away from traditional job search channels and activities in favor of social media to help further their careers. In addition, the AMN Social Media Infographic provides a great snapshot of key takeaways from our survey.

    See publication

Projects

  • Social and Mobile Survey of Healthcare Professionals

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    A multidisciplinary survey and report providing insight into how healthcare professionals are sourcing jobs online, connecting with peers, and other hiring trends

Honors & Awards

  • Top 15 Marketing Experts in San Diego in 2024

    Influence Digest

    Recognized as one of the Top 15 Marketing Experts in San Diego in 2024, excelling in digital marketing, branding, and strategic communications.

  • Team award: “Social Data for Customer Experience and Operational Efficiency”

    Society for New Communications Research of the Conference Board (SNCR)

  • Top 5 Apps for Physicians

    Medical Economics

    MHA Mobile Application: Top 5 Apps for Physicians, Medical Economics

  • Healthcare Communicators of SD Finest Awards Gold: NurseJobs App, 2013

    HCCSD.org

  • COTY - Communicator of the Year, San Diego

    Healthcare Communicators of San Diego (HCCSD.org)

  • Sought-After Speaker in Digital and Communications Space

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    • Social Recruiting: Promoting Your Recruitment Brand in an Era of Change. HRO Today Forum.
    • Social Media and Recruitment Strategies. American Staffing Association, Health Staffing World National Conference, Health Care Section Forum.
    • Social Media and Recruitment. Institute of Social, Search & Mobile Marketing, National Social Media Conference.
    • PR Newswire. Healthcare & Life Sciences Social Communications Leadership Forum.

Test Scores

  • Inbound Certification

    Score: 93

Languages

  • English

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Organizations

  • Association of International Product Marketing & Management

    Member

    - Present

    The Association of International Product Marketing and Management (AIPMM), promotes worldwide excellence in product management education and provides value to its individual members, corporate members, strategic partners and sponsors by providing valuable content, training, education, certification and professional networking opportunities.

  • AMA -- American Marketing Association

    Member

    - Present

Recommendations received

  • LinkedIn User

    LinkedIn User

    “I had the good fortune of working with Carol for seven years. As part of my Candidate Marketing & Experience organization, Carol led our digital marketing and operations team which was largely responsible for candidate acquisition and retention across over 100 digital marketing channels and 6 business units for the largest healthcare staffing company in the U.S. She led many key initiatives during her tenure including a large digital transformation effort, the launch of a successful chatbot, multiple business integrations with newly acquired companies, brand consolidations and repositioning, and a heroic effort to acquire an unprecedented number of healthcare professionals to staff a massive surge in demand related to the COVID-19 pandemic. Beyond this small sample of Carol’s accomplishments, she also was the recipient of the 2018 Conference Board Excellence in Communication Award for her pioneering work to integrate personas into candidate communication efforts across channels. To highlight only Carol’s accomplishments would miss the reason why Carol is such an amazing talent. It’s not only what she does, but how she does it. Carol was respected and admired as a leader within my organization and across AMN Healthcare. She worked relentlessly to meet commitments regardless of the countless barriers she encountered. And, she did it with grace. Workloads on the team were always high, but Carol knew how to prioritize and always produce the highest quality deliverables. She worked hard to understand emerging technologies and approaches and was viewed as a domain expert across many disciplines. She used this knowledge to drive innovation and keep AMN several steps ahead of the competition in the “war for talent.” I always learned from her and I’m so grateful that I had the opportunity to work with her for many years. Hopefully, we will get the chance to do so again. ”

  • Click here to view David Tran’s profile

    David Tran

    “Under Carol, I worked as a digital marketer responsible for driving paid acquisition. Her gift in strategic and tactical leadership provided clarity, direction, and continuity across all of AMN Healthcare's brands. I would welcome the joy of partnering with her again in a future endeavor, and am confident that any organization would be lucky to have her at the marketing helm.”

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