Will Gibson

Dumfries, VA September 19, 2024 – Terrestris is proud to announce its recent award to provide highly technical Recruiting Program Management Support for the North Carolina Army National Guard (NCARNG) Recruiting & Retention Battalion (RRBN). Our mission is to deliver critical analysis, metrics, and policy support to help the battalion achieve its enlisted accessions objectives. Our expert staff will provide real-time analysis of production data, conduct quality reviews of enlistment packets, and apply extensive knowledge of enlistment options and programs. We will also develop statewide strategies to optimize recruiter performance in each market, helping maximize efforts to generate leads, schedule appointments, and improve overall enlistment efficiency across North Carolina. Production Analytics and Metrics The Terrestris Production and Analytics team will deliver expert production analytics to support the NCARNG Recruiting & Retention Battalion (RRB) mission. We will monitor market share by county, zip code, and high school, track RRNCO (Recruiting and Retention Non-Commissioned Officer) leads, appointments, projections, and enlistments by area and team, and generate detailed technical reports. Our team will help recruiting teams identify trends that impact the NCARNG’s effectiveness and provide strategic initiatives for accession management. Additionally, our marketing SMEs will enhance marketing strategies, streamline waiver processes Monitoring and Evaluation During our monitoring and evaluation support, Terrestris SMEs will oversee the Automated Unit Vacancy System (AUVS) availability and training seat availability, providing viable analytical options for enlistments. We will assist with analyzing and evaluating, both quantitatively and qualitatively, the effectiveness of recruiting program operations in meeting established goals and objectives. Recruiting Program Support Terrestris SMEs closely observe National Guard recruiting teams to ensure all reporting requirements are met in compliance with RRB guidance and policies. We analyze enlistment packet submissions, generating both quantitative and qualitative results to identify trends and address systemic issues, allowing us to develop targeted training and support requirements.  “These experiences provide the Recruiting Retention Battalion with hands-on tools to illustrate industry methodologies and best practices in recruiting, training, marketing metrics, and analysis. Our programmatic support helps the Guard enhance growth potential, enabling their dedicated staff to better find, attract, and enlist a new generation for military occupational specialties,” said Alyssa Everett, Growth Manager at Terrestris. https://lnkd.in/e85Wcm3u

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