wanda pogue

To redefine #brandsafety we must accept that the human experience is messy, complex and real. Authenticity should be seen as an asset, not a risk. We must speak in a way that isn't sanitized or synthesized by AI. Because as humans in a digital world, we all want a little more of what makes us real. https://lnkd.in/edhkJ7_4

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What if you could qualify: the data INPUTS > to your creative OUTPUTS > to ensure effective OUTCOMES? We at Spikes live and breath this everyday. Just reach out to myself, Gordon Euchler, Maik Hofmann or Kathryn Stokes for a chat #workthatworks #marketingthatmatters #brandstrategy #brandexcitement

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Speak out on topics that truly matter and authentically align with your brand's values. And do not play the short game of acquiescing to the usual mob of purpose-haters. #SocialJustice #BrandValues #TakeAction

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Welcome to the #downgradeconomy. The era of mindlessly pushing unwanted, overpriced products onto consumers is over. This has ushered in an age of discerning, value-conscious consumers who know what they want. They will use their wallets and voices to get it, calling for a radical overhaul of business models and strategies. CEOs and CFOs in the latest round of earning calls have admitted that the market's previous willingness to indulge in unnecessary goods is disappearing right before our eyes, or has already disappeared. My latest Marketing Accountability Council article provides an in-depth explanation of the reasons for this shift, showcases companies that are embracing this change, and offers suggestions on how marketing professionals can spearhead the transition towards a more customer-centric era. #downgradeeconomy #marketing #business #leadership

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