Vic Drabicky

This fall, brands are at a crossroads: dive into the political buzz or keep things neutral? With political ad spending set to break records, marketers need to be strategic to avoid alienating their audience. Staying true to your brand values is crucial, whether you choose to engage politically or not. For those opting to engage, targeting high-value customer segments with tailored messages can capitalize on the heightened political interest. Alternatively, brands looking to avoid the political noise might find solace in out-of-home (OOH) advertising, offering a less contentious way to connect with consumers. #MarketingStrategy #PoliticalAds #BrandMessaging #OOH

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Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting Per Advertiser Perceptions and NCSolutions: * System1Group Chief Customer Officer Jon Evans says, “Creative is the number one factor in explaining the performance of your advertising, and yet most marketers still don’t realize it. That means that those who focus on getting the creative right have a huge competitive advantage.” * Andrew Tindall, System1’s SVP of Global Creative & Media Partnerships, asserts, “We need to be bold, unapologetically say no to things to get time to make better ads, and partner with the right agencies the bring the talent, tools, and knowledge to make work that works.” * Les Binet and Sarah Carter caution, “Don’t target too narrowly. It may be efficient, but it’s rarely effective. Tight targeting means low sales and profits.” Via the link below, executive summary, video explainer, and deck.

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Overcome AD-versity: How to Put Persuasion Power in Advertising came out today & is now available in the US, Canada & the UK in physical & digital formats. If you ever wanted to know what it takes to put advertising together, give it a read & learn the inside story of the process. Understand the psychology of persuasion through stories & examples from Madison Avenue in the Madmen days. There is a lot under the surface that you may never have seen. Ask your bookstore or library.

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Squeezing the value: This article from Forrester suggests B2B CMO's aren't really expecting much in the way of budget increases next year. https://shorturl.at/FfVks, so getting the biggest bang for your marketing bucks is more crucial than ever. 💲 When KoalaB2B launched back in April, we did so because we believe in the power of #intent #data and its ability to shine a light on early buying behavior. 💳 Intent data is proving valuable to many. ZoomInfo's customer impact report suggests 62% of marketers engage more in-market accounts through intent. https://shorturl.at/4k4TR and plenty of others are achieving increased pipeline results. 🈺 So, if you're looking to maximise your budget and drive targeted leads through intent data then come check out www.koalab2b.com 🐨

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