Toni Harrison

Make this the year you create your just-in-case, peace of mind, comprehensive crisis communications plan. Don't know where to start? Give me a shout. #communications #publicrelations #crisiscommunications

5

How engaging are your promotions, your #communications, your #PR? Are people tuning IN or tuning OUT? Here’s what happens when you don’t connect w/your #stakeholders: https://lnkd.in/eQsjBf85 #PRtip #WritingTip #MarketingTip

3

Dear aspiring and rising PR/comms pros: PR requires nonstop surveillance and connecting of dots: If you want to stand out in this role, you need to: 🎯 Know the top thought leaders on the topics critical to your business 🎯 Be familiar with the beats recent coverage from the journalists you pitch 🎯 Be be deliberate about getting out of your bubble--track media across geographic, political, cultural, and industry groups 🎯 Understand (and be able to explain) what is and isn't newsworthy 🎯 Share insights and recommend meaningful action when appropriate Staying on top of current events is critical for: ⚡Differentiating yourself as someone who can bring current examples to the group and tell people things they didn’t already know. ⚡ Tracking competitors ⚡ Spotting emerging trends that you can create relevant pitches around ⚡ Identifying opportunities ⚡ Staying current on things impacting your customers lives and consumption behavior ⚡ Being aware of sensitive news cycles so you can know when you should hold off on soft news pitches ⚡ Guarding against crises ⚡ Being attune to looming threats to your company/industry ⚡ Catching news that you need to react to internally or externally 🚨 If you aren't genuinely interested in the news, this job is not for you.

715

41 Comments

When it comes to crisis communication,everything ends or starts with your decision to be truthful.Register for #PRfundiMasterclass to discuss this and more. 

2

If you've ever felt unsure about incorporating video into your marketing strategy, you're not alone! Our new blog post addresses common concerns and offers expert advice to help you overcome those barriers and get started on the right foot. Check it out here: https://lnkd.in/dQXtgnqe

1

When Good Reason Houston began planning its annual state-of-the-schools luncheon, their development team wanted to pick some experienced marketing brains, and we were happy to guide them with our branding expertise. 💡 They needed a fresh sub-brand that differentiated their luncheon from other events with similar names and color schemes. The new event branding needed to evolve beyond their previous luncheons yet still fit under the umbrella of their existing brand and sub-brands we designed (PreK Houston, Houston Loves Teachers, and Houston Schools That Inspire). 📚  First, we developed a list of new event name suggestions, with their internal team making the final selection: the 2024 ConnectED Luncheon. Next, we designed over 20 logo variations and helped the client narrow the choices. Given that “ConnectED” could be mistaken for a technology event, the new logo needed to clearly illustrate “education” without being cliche or overused. 🍎 We considered how the logo would be used—in promotional materials and fundraising documents—where it could potentially get lost amid stats and data visualization. Our goal was to keep it simple and make it stand out no matter where it appeared.  #marketing #branding #graphicdesign

5