Taylor Holiday

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐨𝐥𝐯𝐢𝐧𝐠 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐎𝐯𝐞𝐫 𝐅𝐢𝐧𝐝𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 Many believe product research is key to building a business, but focusing on solving problems is the true path to success. In this video, I share my experience pivoting from a $3.2M sunglass brand to a multi-million dollar dry eye company. 🍍Learn why problem-solving is essential for sustainable business growth. #Entrepreneurship #BusinessStrategy #ProblemSolving #BusinessGrowth #StartupTips #AmazonFBA #AmazonPPC #AmazonPPCTips #amazonfbaseller #amazonads #amazonfbatips #amazonfbalife #amazonfbaexpert #amazonfbacoaching #AmazonPPCExpert #ecommerce #ecommerce #ecommercebusiness #ecommercetips #ecommerceexpert #eommerceentrepreneur #ecommercemarketing #ecommercesolutions #ecommercelife #business #businesstips #businessgrowth

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The biggest issue by far for the vast majority of fractional executives is the need for more clients. There are a lot of people who believe that the solution to this problem is increasing the awareness among potential client companies on the benefits of bringing on a fractional. In this series (first of 6), I'll explore why I think this is nonsense and why you need to tackle this problem very differently. In the clip below, I lay out the problem. Get access to the entire video and the rest of our great content using the links in the comments below.

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Ask your loyal customers/friends/family/community this one question, and you'll find the best copy for PDPs, homepages, carts, ad creatives, etc. You need to get your customers to tell you what they like about your brand. The question we asked our customers as entry to a giveaway: "If you were to explain Obvi to a friend or family, what's the #1 thing you would say to them?" You as a founder also write your answers out, but get your customers to do it too to really get the language that they're using that really resonates.

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