About
Mark Stiving has driven business initiatives worth hundreds of millions of dollars. He…
Articles by Mark
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Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
By Mark Stiving, Ph.D.
Contributions
Activity
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TODAY is the DAY! Join me, Alexis Underwood, and Stephen Plume today, July 25th at 1 PM EST to learn: - Why PortCos fail to understand the value…
TODAY is the DAY! Join me, Alexis Underwood, and Stephen Plume today, July 25th at 1 PM EST to learn: - Why PortCos fail to understand the value…
Shared by Mark Stiving, Ph.D.
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If you're passionate about pricing strategies, product management, and all things related, you don't want to miss out on our engaging discussions!…
If you're passionate about pricing strategies, product management, and all things related, you don't want to miss out on our engaging discussions!…
Shared by Mark Stiving, Ph.D.
Experience
Education
Licenses & Certifications
Publications
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Selling Value - How to Win More Deals at Higher Prices
Mark Stiving, Ph.D.
Salespeople who understand value win more deals at higher prices. This book will forever change the way you think about B2B Sales. It's one of those landmark titles that comes along about once a decade with the potential to revolutionize the profession. With this book, you will better understand how buyers make purchase decisions and how they think about value. You probably have a gut feel for what value is but do you articulate it effectively to your prospects? This book will show you how…
Salespeople who understand value win more deals at higher prices. This book will forever change the way you think about B2B Sales. It's one of those landmark titles that comes along about once a decade with the potential to revolutionize the profession. With this book, you will better understand how buyers make purchase decisions and how they think about value. You probably have a gut feel for what value is but do you articulate it effectively to your prospects? This book will show you how to communicate value more effectively. Most definitely a sales field guide your team needs to win bigger deals at higher prices more consistently.
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Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business
Morgan James
Highly readable and filled with Aha's for anyone running a recurring revenue business.
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Pricing is ...
Pragmatic Marketing
E-book generated from several blogs published at PragmaticPricing.com
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Impact Pricing: Your Blueprint for Driving Profits
Entrepreneur Press
Easy to read, eye opening book on how to think about pricing. Excellent reviews on Amazon.
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Price Endings When Prices Signal Quality
Management Science
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Market Segmentation in the 21st Century: Discrete Solutions to Continuous Problems
Seoul Journal of Business
Other authors -
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Navigating the Confusing Math of Retail Pricing
Journal of Commerce
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An Empirical Analysis of Price Endings with Scanner Data
Journal of Consumer Research
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Dissertation: An Economic Theory of Price Endings
UC Berkeley
Honors & Awards
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Distinguished Toastmaster
Toastmasters International
The Eagle Scout of Toastmasters. :-)
Recommendations received
55 people have recommended Mark
Join now to viewMore activity by Mark
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We only have 2 days left to register! Most PortCos don’t realize how much value they offer – or what most customers would be willing to pay for it.…
We only have 2 days left to register! Most PortCos don’t realize how much value they offer – or what most customers would be willing to pay for it.…
Shared by Mark Stiving, Ph.D.
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Our latest Podcast Episode with Mackenzie K. is up! In this episode, Mac shares strategies for growing SaaS businesses through price increases…
Our latest Podcast Episode with Mackenzie K. is up! In this episode, Mac shares strategies for growing SaaS businesses through price increases…
Liked by Mark Stiving, Ph.D.
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I had a great conversation with Pat Sherlock on the Mortgage Manager Playbook Podcast. It's always fun to apply my pricing frameworks to different…
I had a great conversation with Pat Sherlock on the Mortgage Manager Playbook Podcast. It's always fun to apply my pricing frameworks to different…
Shared by Mark Stiving, Ph.D.
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Are your PortCos too afraid of losing customers to increase prices and maximize revenue? Our upcoming webinar will help you show them the true…
Are your PortCos too afraid of losing customers to increase prices and maximize revenue? Our upcoming webinar will help you show them the true…
Shared by Mark Stiving, Ph.D.
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Are you fascinated by pricing strategies and product management? Tune in to the Impact Pricing Podcast for game-changing insights that will…
Are you fascinated by pricing strategies and product management? Tune in to the Impact Pricing Podcast for game-changing insights that will…
Shared by Mark Stiving, Ph.D.
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