Stacy Moscatelli

I never take for granted the privilege of having a career I love. Coupled with the opportunity to collaborate in projects with talented filmmakers like Esteban Pedraza and Alexandra Qin, truly creates the perfect recipe for a thriving career. One of those projects was a public service announcement (PSA) campaign developed for the Crisis Line of the Sexual Assault Center in Tennessee, aimed at affirming that the Crisis Line is a safe and supportive space for all survivors. The PSA prominently featured individuals from the LGBTQ community and diverse racial and ethnic backgrounds, ensuring that every survivor could see themselves represented. The campaign portrayed individuals discussing how past assaults continued to affect their daily lives and provided education on what to expect when calling the Crisis Line. This initiative was crafted in close collaboration with Crisis Line staff to gain a deep understanding of the call process, the data, the challenges in reaching diverse audiences, and the common misconceptions that deter people from seeking help. Culture Shift Team (CST) discovered that a fear-based narrative was less effective and that a tone of gentle encouragement and empowerment was essential. The campaign strategically depicted survivors in typical daily situations, showing the pervasive impact of sexual assault on their lives and illustrating how reaching out to the Crisis Line could bring relief from the persistent thoughts that haunted their day-to-day experiences. Ultimately, the PSA aimed to empower survivors, encouraging them to seek help and illustrating the positive outcomes of doing so through the experiences of the actors featured in the campaign. Our firm, Culture Shift Team, Inc., is a leading consultancy specializing in multicultural marketing and DEI (Diversity, Equity, and Inclusion), committed to driving equitable change through data-informed and culture-driven strategies. To learn more about our work, visit the link below. https://lnkd.in/gtGWy2Xa #cultureshiftteam #DEI #culture #inclusivemarketing #multiculturalmarketing

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Great article on Brand Entertainment by Alison Bringé (nee Levy) that discusses the problems and solutions facing Brands today with performance marketing. It got me thinking… Why aren’t more brands building out Entertainment Divisions that focus on creating Scripted TV & Film? Barbie, Lego, and others have had explosive success with it. I’ve seen first hand how SEGA merchandise businesses was transformed within 2 years. Is it cost, fear of the unknown, or the length of time it takes? Something else? #film #tv #business #entertainment #marketing #advertising #ad Original Film

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Magnite's CEO, Michael Barrett, recently spoke about the benefits of Clearline and how it's directly integrated into platforms like MediaOcean to help clients execute better. In a recent interview with BeetTV, Barrett highlighted Clearline's progress and the evolution of SSP. To learn more about how Clearline can benefit your business, check out the link below. [Link to article]

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I'm a big believer in the power of Pattern Recognition, and here is a Pattern that I often find myself Recognizing: Things change SLOWLY, and then RAPPIDLY. For example, when I started consulting for talkshoplive® just a few years ago, the majority of marketers and media companies were either unaware of the potential of live-stream shopping and / or they misunderstood it and dismissed it. But Bryan Moore knew exactly what the potential - and power - of this new form of social-commerce was. So much so that talkshoplive® is to live-stream shopping what Apple is to tech, Google is to search, Meta is to social, Netflix is to streaming, and X is to turning 44 billion dollars in venture capital into 25 dollars in cash... But I digress. As Variety summed up today's amazing announcement, "NBCU’s massive reach paired with the power and scale of TalkShopLive’s multi-embed point of sale technology is truly a game-changing partnership for what the future of video commerce and bridging the worlds of entertainment and retail together looks like, by making every moment shoppable. This partnership is transformative for talent, brands, and retailers looking to reach new customers and drive sales.” In other words, if you SUDDENLY notice all of your favorite brands, retailers, and talent are collaborating on shoppable, shareable, irresistible content... thank Bryan Moore for that. Lord knows I do.

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