Sophie Wawro

I love it when a trend circles back around - so I got a kick out of this morning's piece in the WSJ on the resurgence of Kindle sales among younger audiences, spurred on by #BookTok, a reading group on TikTok. Years ago, I had the opportunity to work with an e-reader device company and with E Ink Corporation, which makes the screen technology for e-readers. As an avid book nerd, this was one of my favorite projects to work on - it was the nexus of technology and literature - we staged reading-focused events at The Boston Library and in Times Square, NYC. E-readers seem like a pretty simple device by today's standards - they don't fold, there's no high screen refresh rate, there's no onboard AI capabilities. But the technology that goes into making a good e-reader is pretty remarkable: - The screen needs to enable hours of focus and concentration. - There needs to be reliable but not intrusive connectivity. - The ergonomics need to be perfect for holding the device for long periods of time. - And the content sources need to be nearly endless. In a world of constant distraction, e-readers are the "anti-distraction" devices. Is there a little irony to the fact that TikTok is spurring Kindle sales and reading among younger audiences? Brandon LaBelle Valerie Motis Steve Haber https://lnkd.in/ewpvRZjJ

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Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

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A really important conversation about media - not just for those of us working in #PR and #communications but anyone who cares about the structures in society in which we place our trust and rely on truth. I look forward to the upcoming articles in this series by The Conversation Australia NZ as they also cover commercial business models for radio and TV, rural and regional media, the future of printed newspapers, and regulation of social media. Hardman Communications Communication and Public Relations Australia

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Learn how to wash during your summer holiday, to greenwash! Could sarcasm be the most effective way to tell stories in the media tech space? Based on one of Dom Robinson's presentations, the latest Greening of Streaming Chronicle is a complete guide to Greenwashing and can be found on The Flint here 👇 https://lnkd.in/eZNaWfx5

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Want to sell a fund? Then stop talking. 🤫 'For an allocator to think your meeting was a good meeting, they need to talk 70% of the time.' So, who does most of the talking in a pitch? You or the selector? In the final clip from our meeting in London, Stacy Havener explains why fund salespeople need to develop their listening skills and ability to ask questions. (Funnily enough this is a prime skill of any top quality financial planner). The final film, all about conveying differentiation, is exclusively on Citywire Selector: https://lnkd.in/e_ubptW7 (PS thought I would save this for my return from a week off!) #sales #funds #citywireselector

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#TheMilkenGlobalConference took place last week. The panel, 2024 What Matters Most In Marketing, Moderated by: Michele Stevenson, Executive Director of Marketing and Communications, Milken Institute Included the following panelists: 🎙️ Kathy Baird, #WashingtonPost 🎙️ Joe Gagliese, #ViralNation 🎙️ Ella Kieran, #WPPEvents 🎙️ Kenny Mitchell, #LeviStrauss&Co 🎙️ Raja Rajamannar, #Mastercard 🎙️ Amy Tunick, #NationalCineMedia The discussion raised several great points relevant to marketers and founders across all company sizes on 3 main topics: 📽️ Entertainment 🌿 Environment 🗳️ Elections Here are a few of the takeaways... 📍Definitions of brand loyalty are evolving: True loyalty is increasingly difficult to achieve in the social media age. Brands must consistently craft their identity and engage consumers on a daily basis. Focus on building "stickiness" and positive brand associations vs. expecting unwavering allegiance. 📍Leverage the blurring lines between advertising and entertainment Engaging, entertaining content is key to capturing fragmented consumer attention Partner with creators and develop shareable, participatory brand moments and experiences Think beyond campaigns to always-on brand storytelling and world-building 📍There is an imperative to address climate change... "The single largest contributor to carbon footprint is marketing. And almost one-third of all the emissions happen because of marketing programs. So we need to assume that responsibility and do something about it." - Raj, #Mastercard 📍Prepare for a major global election year 2024 will see elections in over 60 countries with unprecedented potential impact Brands must navigate a polarized landscape and lead with their values Invest in understanding and engaging key voter segments like Gen Z in relevant ways 📍Influencers and creators are modern media Social media followers can eclipse traditional TV/media in reach and engagement Democratized content is often more trusted and impactful than polished brand campaigns Build relationships with creators and give them the "pen" to co-create authentic brand stories Tomorrow, The Green Room subscribers will dive deep into the panelists' lessons on How to Navigate Evolving Definitions of Brand Loyalty, along with our fresh batch of vetted June conferences. Subscribe here to join them: https://greenroom.guide/

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The latest ep of The Thought Leader Show is now OUT featuring Tess Palmyre, the founder of Brandable, an independent and WOC-owned agency that champions inclusion in brand strategy, communications and design. Tess works with purpose-led brands to centre DEI (diversity, equity and inclusion) in their marketing and communications, and has a clear mission to build inclusive brands, from the inside out. In her work, she advocates for genuine representation and equity for underrepresented groups. In the ep, Andrés López-Varela, Tess and I discuss building a personal brand with humanity, including:   ➡️ Navigating honesty & privacy when building a personal brand   ➡️ Sharing mistakes & stumbles as well as the good days   ➡️ Creating a balance when it comes to sharing lived experience ➡️ Choosing the stories that are shared publicly ➡️ How marketing can muddy the field of thought leadership and it needs to be reframed … And so much more.   Check out the full ep on all good podcast platforms and at the link below/in my bio. If you love the ep, we'd so appreciate it if you could please leave a review and rating and share with your friends to get this into the ears of more listeners. 🎧 https://lnkd.in/gcnqyn64 #podcast #personalbranding #onlinebusiness #business #career #growth #thoughtleadership #marketing #contentmarketing #digitalmarketing #businessgrowth #inclusion #dei #inclusion #equity

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