Sonia Brisson-Smith

#3 is how we do it. Great article for agencies, or any business, looking for tips on navigating global talent. Forbes Agency Council thanks for helping businesses consider options in how they work! And, thanks for allowing me to weigh in on the conversation. https://lnkd.in/eeD9T8fk

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In this episode of The Progressive Agency Podcast, Susan Baier of Audience Audit shared insights from their Agency Audit research, surveying leaders about their agency experiences and changes over the years. The research identified five agency mindsets: - Thought Leaders: Focus on building a niche reputation. - Loyalty Builders: Prioritize client retention through engagement. - Staffing Strugglers: Face hiring and retention challenges. - Change Seekers: Struggle to adapt to industry shifts. - Cobbler's Kids: Neglect their own marketing efforts. The most successful were Thought Leaders and Loyalty Builders, who prioritize thought leadership and client satisfaction. This approach leads to better client acquisition, retention, and higher fees. Learn more about agency thought leadership, niching, and client loyalty in this episode of The Progressive Agency Podcast: https://hubs.la/Q02D2x3c0

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Agencies are quick to talk about their culture — but are prospective clients really listening? Check out this piece I wrote about how internal agency culture impacts the client relationship and the work that comes out of it.

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