Shaun Lind

Tom's recent post really resonated with me, and I wanted to share my thoughts. 📣 In 2024, design shouldn't be a nice to have. Design is a crucial element in creating successful products and businesses. 📣 As a designer, my goal is simple: to add value. I focus on solving user problems while aligning with business objectives. It's about creating experiences that work for everyone - users and companies alike. 🔥 If you see design as a strategic asset, I'd love to connect. Let's explore how we can turn good design into great results. 🔥

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PART I I'm curious how other UX/ Product designers feel about the flow of the new Apple California drivers license app? It has to be usable to millions of people, a huge spectrum of ages and varying tech skills. #AppleWallet #CaliforniaDMV #DigitalID #MobileDriversLicense #ApplePay #PrivacyAndSecurity #TechInnovation #DigitalTransformation #AppleWatch #iPhone16 #DMVPilotProgram #MobileID #SecureIdentity #InnovationInTech #GovTech #SmartWallet #FutureOfIdentity #TechNews #DigitalPrivacy #AppleUpdates https://lnkd.in/g_buWapY

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Is your in-house UX research team feeling stretched thin or looking to eliminate biases? Maybe you're searching for better ways to share insights across your organization. Our experienced UX research consultants are here to support your team and help scale your research program. Let's elevate your UX game, together!

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I cannot predict the future, but I do think we're going to see more designers as founders. In 2017 I co-published a medium article with Yini Nie, Shiv Kehr, and vanessa slavich on 3 reasons why designers make great founders (https://lnkd.in/eXT_USpr). The key takeaway here is that designers can solve business and user problems through a human centered design process and actually visualize and work towards a future reality by creating prototypes. Designers can literally show you what the future will look like. Since a picture speaks a thousand words, this is an incredibly compelling leadership tool. While personally I've had lots of ideas of products that should exist and the skill set to prototype and test an idea, I lack the technical skill set to code an MVP. Since it's launch, Chat GPT has accelerated work flows for developers, making debugging and getting started so much easier, but a core developer skill set is still required. There's still a leap going from designs to html. At #config2024 I learned about several Figma to code plug ins that take your designs and creates a working prototype in code, such as the aptly named 'Figma to code' plug in, Anima, and Locofy.ai (https://www.locofy.ai/). While I'm sure developers will still be needed for the fine grain detail, tools like these are going to democratize development. I can't wait to get started with tools like this in my day to day work and side projects and I'm excited to see the next wave of designers slash founders. #LinkedInDesign #LinkedInLife #LinkedinAtConfig

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For anyone wanting to learn more about how we're working on AI as a design team here at Klaviyo, have a listen to this interview with Alexandra Holness

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Let’s talk about something we all experience but rarely address: overthinking. It’s that nagging voice in our heads that tells us our work isn’t quite there yet, pushing us to tweak and perfect until we’re too exhausted to create. We’ve all been there, obsessing over every pixel and second-guessing every choice. Here are 15 signs that you’re overthinking your design Check it out here: https://lnkd.in/dssJ5qFG #Design #Creativity #Overthinking

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It’s Thursday! Let’s talk about DESIGN DISCOVERY and how to make it PRACTICAL. Discovery is an essential part of the design process. In discovery, designers build a shared understanding of the problem and the design direction, establishing a foundation for all future design decisions. What does that foundation look like? In PRACTICAL DESIGN DISCOVERY, I describe three kinds of things to put into this foundation: → Principles: Enablers that help you make decisions → Concepts: Ideas that establish a big picture or north star → Models: Representations of the user experience When you draw a conclusion from user research, that’s a principle. When you say “our product is like a concierge for kids activities,” that’s a concept. And when you sketch out a flow chart or wireframe an important screen, that’s a model. Each of these contributes to the foundation that informs further design decisions. You’re not just creating these for yourself. The other people on your team – product managers and business stakeholders and developers – need to contribute to this foundation. These things – principles, concepts, and models – are the way you draw others into the discovery process. Sometimes managers tell designers to cut principles and concepts out of their process. I get it: Models are accessible because they are tangible representations of the final product. Even a flow chart is easier to react to than an unmoored design principle or a big idea. In discovery, however, you can’t model every aspect of a product. The point of discovery is to set the direction. Models provide enough of a view into the final product to get buy-in on that direction. But they’re not the whole picture. Principles provide guidelines for making decisions that the models do not cover. They establish constraints on the design process. Concepts align everyone around the product’s purpose or essence. They paint a picture of what the world looks like with the product in it. Both are helpful for decision-making. You don’t need to break the bank creating principles or concepts, or even models. Use a text file to capture statements as they jump out during the design process, like “never show a data visualization without context or explanation [a principle]” or “this is a mash-up between a to-do list and a calendar [a concept]”. Use models to illustrate principles and concepts. When folks provide feedback on the models, ask them about the concepts and the principles. “You said you were worried about the fields on this screen, but it aligns with our principle of ‘only ask for information when needed.’ Are there circumstances when the principle doesn’t apply?” Every part of the foundation – principles, concepts, and models – is a hook for a conversation with the entire team about the direction of your product. Looking for more ways to refine your discovery practice? Grab a copy of PRACTICAL DESIGN DISCOVERY! https://lnkd.in/dtar-e2

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An honest and empathetic view of how generative AI (or more correctly LLMs and Stable Diffusion) are transforming the UX industry. Beautifully written and wise. I think the recommendations are widely applicable. It is an opportunity to be strategic, authentic, and to act with purpose. The time of re-wrapping the ideas of others is a vanishing part of all of our work.

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