Shannon Fields, MBA, MSW, MCIS

Primary responsibility to provide the vision and leadership necessary to support the business core strategy and mission of the Young Latino Professionals of GKC to significantly grow and maintain membership. These actions were achieved through the development of local membership campaigns to meet the diverse needs and also analyze, disseminate, and motivate current members. Other action taken during the execution of this position is listed below:
•Created membership payment structure for the… Show more

Primary responsibility to provide the vision and leadership necessary to support the business core strategy and mission of the Young Latino Professionals of GKC to significantly grow and maintain membership. These actions were achieved through the development of local membership campaigns to meet the diverse needs and also analyze, disseminate, and motivate current members. Other action taken during the execution of this position is listed below:
•Created membership payment structure for the organization.
•Oversee all the YLP committees in terms of their monthly activities and meetings.
•Designed the YLP lapel pins.
•Worked on Social media campaigns, scheduled postings to Facebook, Twitter, LinkedIn and Google .
•Took photos for event and published to the social media outlets.
•Created marketing products for the organization such as pamphlets, table runners, step & repeat.

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My main role in this capacity was to serve the president. Also in this capacity I performed major service to the other club officers by assisting them with holding monthly meeting, organizing event specific to the committee role- social, educational, volunteering. As the vice-president of the Young Latino Professionals, I was the right hand of the president. I assisted the president and other officers with their duties, which involved public contact with the general public. I also presided… Show more

My main role in this capacity was to serve the president. Also in this capacity I performed major service to the other club officers by assisting them with holding monthly meeting, organizing event specific to the committee role- social, educational, volunteering. As the vice-president of the Young Latino Professionals, I was the right hand of the president. I assisted the president and other officers with their duties, which involved public contact with the general public. I also presided over weekly executive meetings in the absence of the president. Other duties that I performed included the following:
· Gather content material for and help edit YLP ( Young Latino Professionals )newsletter. See that a monthly newsletter was produced and distributed to all members ( paid & associates).
· Attend all Young Latino Professional committee meetings as often as I could.
· Make sure that attendance is taken at every meeting.
· Keep a personal record of each young professional member.
· Assist the president in every way.
· Watch over the committee system and assist committee chairs. Show less

•Organized monthly and yearly events for the Young Latino Professionals of GKC from start to finish, including but not limited to many private wine tasting events, catered parties, holiday parties, and corporate outings.
• Created and organized social events for the Young Latino Professionals of GKC. Events included weekly happy hours, annual gala,s and holiday parties. Coordinated large-scale annual events including monthly mixers, large-scale annual parties, and white elephant events that… Show more

•Organized monthly and yearly events for the Young Latino Professionals of GKC from start to finish, including but not limited to many private wine tasting events, catered parties, holiday parties, and corporate outings.
• Created and organized social events for the Young Latino Professionals of GKC. Events included weekly happy hours, annual gala,s and holiday parties. Coordinated large-scale annual events including monthly mixers, large-scale annual parties, and white elephant events that doubled as fundraisers for the Young Latino Professionals.
•Organized and produced the Young Latino Professionals of Greater Kansas City's monthly social events, engaging with more than 400 people in a 1.3-million-dollar event, which included a happy hour mixer with renowned speakers, panel discussions, and networking opportunities.
Developed and executed strategic plan for all social networking events to promote awareness and growth of the organization, including monthly happy hours, quarterly mixers with prominent speakers, yearly gala events at many 5-star restaurants, and more. Raised awareness and participation in the Young Latino Professionals of Greater Kansas City organization, using creative marketing techniques to generate interest and increase membership.
•Presented a plan of action to increase attendance and awareness of YLPKC in its overall mission statement through social networking, networking with other groups, and reaching out to the Latin community in general.
•Raised the YLPKC’s profile in the Kansas City community by creating and maintaining a social networking presence on Facebook, Twitter, and LinkedIn. Acted as liaison between internal teams and external resources, drafted and published press releases for media distribution.
•Achieved a membership of more than 100, making YLPKC one of the largest young professional groups in the Kansas City metropolitan area. Went above and beyond my role using creative marketing ideas to spread YLPKC’s social network. Show less

• Created and managed the social media account for the Young Latino Professionals, curating more than 15,000 followers.
• Created, developed, and managed the social media accounts for the Young Latino Professionals, which included Twitter, Facebook, Instagram, and a blog.
• • Developed and implemented a social media strategy for the launch of the Young Latino Professionals network on Facebook.
• Evaluated and analyzed social media performance and customer engagement metrics, including… Show more

• Created and managed the social media account for the Young Latino Professionals, curating more than 15,000 followers.
• Created, developed, and managed the social media accounts for the Young Latino Professionals, which included Twitter, Facebook, Instagram, and a blog.
• • Developed and implemented a social media strategy for the launch of the Young Latino Professionals network on Facebook.
• Evaluated and analyzed social media performance and customer engagement metrics, including click-through rates, customer acquisition rates, customer lifetime value, customer referrals, and customer satisfaction scores.
• Responsible for the development, implementation, and oversight of social media campaigns and initiatives aimed at increasing unique visitors to the website.
• Developed and published content for the Young Latino Professionals Facebook page, including videos, photos, events, and links to related articles, generating more than 500 monthly likes.
• Developed and implemented an editorial calendar for the social media team, which included developing a daily posting schedule for individual team members, in addition to overseeing the creation of content for social media channels.
Compiled and presented performance reports, working cross-functionally with Business Analytics and Business Insights to gather reporting data for all digital campaigns, encompassing metrics including click rates, streams, customer engagement, and site heat maps to build performance reports and executive-level presentations for business partners and senior leadership. Show less

• Created and managed the Social Media account for the Johnson County NAACP branch and the State of Kansas Facebook business page.
• Curated followers includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads, campaigns, and graphics.
• Listen, respond, ask questions and engage with followers.
• Convert fans/followers into customers.
• Create, curate, and manage all published content design for social media accounts in use.
• Moderate… Show more

• Created and managed the Social Media account for the Johnson County NAACP branch and the State of Kansas Facebook business page.
• Curated followers includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads, campaigns, and graphics.
• Listen, respond, ask questions and engage with followers.
• Convert fans/followers into customers.
• Create, curate, and manage all published content design for social media accounts in use.
• Moderate and manage promotions and social ad campaigns.
• Monitor the impact of Social Media campaigns.
• Analyze, review, and report the effectiveness of campaigns.
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I and a group of St. Monica's parishioners thought of a fun way to host a "FUNdraiser" was to host a Mardi Gras type event in Kansas City. Therefore, in 2009, the St. Monica Mardi Gras Committee was formed and hosted our first "FUNdraiser" for the St. Monica Parish. We have been putting this event on for 9 years. I personally handle the marketing ,promotion, and cooking of the event. It was a pleasure to work on this project.

I serves as a member of the elected policy body of the Hispanic Chamber of
Commerce. I am responsible for approving the annual Program of Work and supporting budget,
receiving and acting on committee reports and recommendations, and for directing the general
activities of the organization. I am further responsible for assuring that policy determinations,
once-made, are acted upon. The Board is responsible for approving the appointment of all
committee, council, and task force… Show more

I serves as a member of the elected policy body of the Hispanic Chamber of
Commerce. I am responsible for approving the annual Program of Work and supporting budget,
receiving and acting on committee reports and recommendations, and for directing the general
activities of the organization. I am further responsible for assuring that policy determinations,
once-made, are acted upon. The Board is responsible for approving the appointment of all
committee, council, and task force chairmen and for assisting in the appointment of committee,
council, and task force personnel. Show less

I attract and interact with targeted fans and users Social media network sites such as Facebook, Twitter and LinkedIn groups. My role in this position build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification for activities that occur during the Fiesta KC event and the annual event that occur with the Hispanic Chamber of Commerce - Gala, Golf, Lunch and Learns,business-after hour networkers.
I generate,… Show more

I attract and interact with targeted fans and users Social media network sites such as Facebook, Twitter and LinkedIn groups. My role in this position build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification for activities that occur during the Fiesta KC event and the annual event that occur with the Hispanic Chamber of Commerce - Gala, Golf, Lunch and Learns,business-after hour networkers.
I generate, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action to attend the FiestaKC.
Continuously improve content by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information to generate attendance during the festival. Show less

* Member of the consultative advisory forum created to identify issues, trends, ideas, and to encourage and support an inclusive and diverse work environment.
* Actively engaging the Kansas City Campus through collaborative means with grass root management to prevent discrimination.
* Recognize and support outstanding EEO achievement by creating awards events, which nominate managers and employees for EEO and Diversity awards.
* Expand efforts to attract and retain qualified applicant… Show more

* Member of the consultative advisory forum created to identify issues, trends, ideas, and to encourage and support an inclusive and diverse work environment.
* Actively engaging the Kansas City Campus through collaborative means with grass root management to prevent discrimination.
* Recognize and support outstanding EEO achievement by creating awards events, which nominate managers and employees for EEO and Diversity awards.
* Expand efforts to attract and retain qualified applicant for on campus affinity groups.
* Implement and create an action plan to ensure management and employee engagement on topics of diversity, tolerance, and civility.
* Conduct diversity awareness campaign activities that enhance team-building and value the differences of others within the Internal Revenue Service.
* Encourage diversity related presentation during work group meetings, continual professional engagement meetings.
* Establish and maintain training and development programs to provide maximum opportunity for all employees to benefit from.
* Complete visual reminders on bulletin board and videos for creating awareness about diversity issues on campus. Show less

• Created and managed the Social Media strategy for promotion of a Latino food and drink event which occurs annually in the Kansas city metropolitan area.
• Curated followers includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads, campaigns, and graphics.
• Listen, respond, ask questions and engage with followers.
• Convert fans/followers into customers.
• Create, curate, and manage all published content design for social media accounts in… Show more

• Created and managed the Social Media strategy for promotion of a Latino food and drink event which occurs annually in the Kansas city metropolitan area.
• Curated followers includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads, campaigns, and graphics.
• Listen, respond, ask questions and engage with followers.
• Convert fans/followers into customers.
• Create, curate, and manage all published content design for social media accounts in use.
• Moderate and manage promotions and social ad campaigns.
• Monitor the impact of Social Media campaigns.
• Analyze, review, and report the effectiveness of campaigns Show less

I assist in creating attention to the Sprout Social web platform and attract traffic to relevant events that sprout social has in terms of webinar session, web conference, and articles of interest regarding Social Media research and digital marketing. Provide relevant feedback to official community leaders in terms of improvements to current platform services and updates.