“Shannon DiGregorio hired me as a marketing coordinator at AisleBuyer, and I really enjoyed working with her; she’s honest, a real team player who is able to give constructive feedback and has a wealth of marketing knowledge. Shannon has the skills, drive and personality to assemble and lead a marketing team at any type of organization—and deliver real, measurable results. When Shannon was promoted to director of client services at AisleBuyer, we felt her absence on the marketing team, but the promotion was a true testament to her stellar communication skills—clients loved her. I could go on and on, but the bottom line is I learned so much from Shannon and would jump at the chance to work with her again.”
Shannon DiGregorio Abram
Suffolk County, Massachusetts, United States
500 connections
Suffolk County, Massachusetts, United States
500 connections
Contributions
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What are some successful community engagement frameworks for content strategy?
The Community Roundtable's Engagement Framework walks through the four stages of engagement in communities, and give ideas on what content works in each stage. https://communityroundtable.com/what-we-do/models-and-frameworks/thecrs-community-engagement-framework/ It's a bit bigger than "engagement" - it articulates four stages of culture change, and documents how cultures move from transactional relationships to collaborative relationships that allow people to explore out loud, a core attribute of collaborative and innovative cultures. We use the framework to help clients prioritize and focus their approach – creating strategies to nudge the community along the engagement curve, ensuring social validation and rewards along the way.
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What are the best strategies to maintain a consistent visual identity across all communication channels?
As a small team (less than 10 of us, globally) that works fully remotely, cloud-based solutions like Canva have revolutionized the way we can control our branding. Having logos, color palettes, and templates all saved in Canva and accessible to our team 24/7 (we span nine time zones!) has been a game changer.
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When someone opens a post on Twitter and the first reply displayed is from Elon Musk, do you realize how weird that is? Just in the sense of…
When someone opens a post on Twitter and the first reply displayed is from Elon Musk, do you realize how weird that is? Just in the sense of…
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Ramakrishnan Raja
The 2024 Martech Replacement Survey from MarTech reveals some significant insights into the shifting dynamics of marketing technology adoption. A notable 31% of CMOs replaced their core marketing automation platform, while 22% switched their CRM and 21% updated their CDP within the last two years. That is a lot. Let’s unpack this. Nearly 1/3rd of CMOs found their existing marketing automation platforms inadequate, and 1/5th felt their CRM and CDP solutions didn’t align with their needs. This is really telling. It brings to light the challenges involved in finding solutions that align with each org’s unique requirements. Let's be honest...switching martech solutions is no trivial task. Beyond the dollars and cents, there’s the heavy lift of integrations, data re-centralization, training and the inevitable disruption in campaign cadence as teams acclimate. The ROI from these transitions often takes a bit of time to materialize, especially when you factor in the period of normalization for engagement metrics. What’s clear from this data is that many vendors promise much, but few deliver at the level necessary to support the complex, nuanced needs of today’s enterprise marketing functions. On the surface, most solutions tout similar feature sets—but the decision to switch often hinges on deeper considerations: integration capabilities, data ownership, user experience, and the flexibility to customize. For the one in three CMOs reading this who may be contemplating a similar move, my advice is straightforward: think strategically from within. Pinpoint the friction points within your current stack, then sit down with your existing vendor. Can these issues be resolved? If not, conduct a thorough cost-benefit analysis focused on customer-centric metrics like CAC and CLV. If the analysis supports a shift, don’t hesitate—move swiftly. Get it done. #CMO #MarTech #AdTech #MarTechStack #Invesments #Advertising #Marketing #CDP #Data
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Nakimbe Baobab-Brown, MBA, PMP TEDx Speaker, AI Consultant
Have you heard about MappMail? Get Accurate Deliverability Information, Guaranteed! Stop guessing or being mislead by misleading statistics. Learn how to truly maximize your email today. Don't miss out on this untapped profit center. Visit: https://lnkd.in/e7sbqpsU for more info. Check out MappMail, today!
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Paul Donato
Media organizations persistently lack diversity in the workforce, particularly at the top. At the same time, the industry is aware that representation can bring with it great numbers of consumers and more financial gains. On this episode of #CultureConnect, a dynamic panel of executives discuss the paths they traveled to build their careers in media and advice for those who want to succeed in this ever-changing field. #advertisingresearch #advertising #theARF #diversity
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