Shanal Aggarwal

Before submitting your app, conduct comprehensive QA testing on real devices not just simulators. Share your app with beta testers using TestFlight. Follow a test-driven development approach to minimise the occurrence of bugs. Integrate services like Crashlytics for tracking crashes. If you face extenuating circumstances like critical bug fixes or time-sensitive events, you can request an “expedited review”. Apple App Store complete its review in less than 24 hours for 90 percent of apps. Reject or approve, you’ll typically get an answer from them in about a day. This means that if there are no issues with submission, it's likely your app will be reviewed and approved in under 24 hours.

When submitting your app, clearly describe its concept, key features, and target audience in the App Review Information section of App Store Connect. This helps reviewers understand your app better, streamlining the review process. Additionally, if your app has account-based features, provide up-to-date login credentials for a demo account or create a demo mode. This allows reviewers to fully experience the app as users would, ensuring a thorough and efficient review. Consider fully featured demo accounts populated with relevant content to show your app in its best light. E.g., if you’re creating a social media platform, you can populate the demo account with content that really shows off the services and experiences your app provides.

Leverage User flow analysis by integrating services like Mixpanel to understand how users navigate through your mobile app. User flow analysis helps you identify the most common navigation paths taken by the users and where users drop off in these paths. For example, users might be dropping off because of confusing layouts, slow loading times, or overwhelming content. You can maintain user interest and prevent frustration by reducing unnecessary steps, simplifying menus, and making critical actions more accessible. By gaining intelligence about the common navigational paths taken by the users and optimizing these paths, you will be able to enhance user navigation while preserving overall experience!

Leveraging mobile marketing automation tools is the key to effectively engage your target audience! While traditional marketing automation platforms enable you to collect data, segment users, and send automated messages, specialized mobile marketing platforms like Airship and Braze take engagement to the next level. These platforms enable you to create highly personalized campaigns using dynamic push notifications, in-app messaging, and real-time interactions! If you are looking to maximize engagement while minimizing your efforts, adopting such specialized mobile marketing automation tools is a must!

Modernizing the UI just for the sake of keeping up with the trends won't have much upside in terms of improving the experience of the users. A refreshed design might just confuse users, and they may feel lost. It is important to analyze the needs of the user before deciding to rehaul the user interface, and it should be done gradually. Take any top, including Instagram, Netflix, Expedia, or Amazon their UI has largely been the same for last so many years. I don't see them changing their UI just to keep up with the trends! Still, if you opt to go for a modern design to impress users, make sure you have the option to return to the Classic version :) Users love familiar and predictable experiences!

To stay ahead in the mobile app industry, you should follow the changes happening in the mobile applications space and the changes in the overall software and technology landscape! Beyond mobile platforms, it is important to follow how the web, cloud, IoT, and AI technologies are evolving in order to build future-ready and state-of-the-art apps!