Sarah McConnell

Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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All roads lead to signal-based selling 🚦 Out of the 100 revenue leaders we surveyed, 91% are already using buying signals as part of their pipeline generation strategy. Buying signals (especially the top 3 below) help keep their outbound motion focused. Account-level signals are clear favorites, but contact-level signals are gaining traction among these teams. It looks like more teams are putting their money where their mouth is to provide prospects with more personalized experiences. So if signal-based selling is so effective, what's the issue? What are outbound programs missing? Well, only 5% of these leaders are extremely confident that sales reps know the next steps to take when they get the signals shown below. But it takes Signals Actions to move the needle. See how to shift gears before your pipeline runs empty: https://lnkd.in/ep6u2hcx

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Mercury retrograde is over — and Your Go-to-Market fortune is live 🔮 Get your own GTM fortune reading with an original B2B deck to discover where you’re at and where you’re going with partnerships. This interactive experience will reveal things like: 🌊 The chaos of the market: From abrupt pendulum swings to industry cash flows and other external influences to consider. 💸 The risks of wasting dollars: Whether reckless spending or unpredictable ROI, GTM Fortune lays the cards out on the table. 💔 Strategic misfires that may hinder: While there can be hope for revenue success there may be fear of taking a leap of faith — your reading will prepare you for your next step. …and others elements of B2B that may impact your work destiny✨ Get your reading now: https://lnkd.in/ge9DdC_D #YourGTMFortune #partnerships

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