Sarah Kramer

Explore the intricate dynamics of brand support in today's news ecosystem. 📰 Hear from industry leaders The Rebooting's Brian Morrissey , GroupM's Kate S., Outbrain's David Kostman, and Johanna Mayer-Jones from The Washington Post: https://lnkd.in/eFW7pquP They highlighted the importance of viewing news as a diverse category, segmented into different verticals for more effective advertising. The shift towards performance marketing and the need to prove value to advertisers were also key topics. This conversation underscores the crucial role of trusted journalism in our society and the potential for innovative approaches in news advertising. _ #GroupMCannes

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Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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Here's to the power of #WinningTogether and everything our Advantage Solutions teammates do to give the retail marketplace its momentum. Honored to be ranked the 16th-largest agency company worldwide and No. 7 in North America by Ad Age, reflecting our #omnicommerce leadership at the intersection of consumer brands and retailers. #TopAgency #MarketingExcellence #Innovation #Retail #CPG

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Inspiring thoughts from Roy Armale accelerating our WPP #AI product offering. The "Hidden WHY" reflecting our human behavior matters a lot in Marketing, and I can't agree more with this point of view and the importance of harnessing the power of both #human and #AI to enhance customer experience with #empathy. Our expertise in #BehaviorScience blended with our advanced #AI and #MarTech capabilities put us in the best position to help our clients in their transformation. #Marketingtransformation #DigitalTransformation #Data cc Rory Sutherland Paolo Mercado Christopher Brewer Daniel Beach Chris Mitchell Genevieve Tan 陈慧琳 Live With AI

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Getting closer! Being consumer-obsessed is not easy! To grow a consumer brand, what worked in years past might not work today, tomorrow, or next year. So, what are the thin threads that can make a difference for Insights and Strategy teams? Join us at CRC to hear more from industry leaders! #iaCRC #insights #trends #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence #MROC #Leadership #DigitalMarketing

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Embracing these opportunities will build customer loyalty and elevate your business.

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