Sarah Johnson

If you didn't catch our Gen AI expert panel live - do yourself a favor and watch the webinar recording with a nice cup of coffee today! It was an absolutely dynamic discussion among Adobe's Chris Duffey, Estee Lauder Companies' Jennifer Lee, NYU's Nicole Alexander and Ipsos' own Kristy Click. Don't miss out on these epic insights - and check out our "Gen AI In Action" solutions toolkit! #insightstoactivate

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When a firm leads with care - for its advisors and its employees - the results are a loop of success. Why? Because Commonwealth Financial Network believes in giving advisors the capabilities they need to support their clients’ unique evolving needs. How? The firm empowers its employees to listen, to test, to build. Join me as we share those capabilities and why they matter with the best advisors out there.

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I believe one of the most incredible thinkers in #B2Bmarketing today is Jann Martin Schwarz. There are writers who are much more than the stories they tell. These stylists deliver more than anyone else. Nabokov, Kafka, Elliot. Today I believe James Parker and his new book “Odes to Being Alive” is the greatest contemporary example. Jann shares something with them – it’s not simply the content of his argument that makes engaging with Jann so valuable. This is important because he’s famous for taking “contrarian” points of view on modern marketing challenges. He's pioneering thinking during his leadership of The B2B Institute, collaborating with brilliant thinkers like Mark Ritson, Roger Martin, and Les Binet around topics like customer promise, category entry points, etc. He’s challenged widely held assumptions around hyper-targeting and other supposed truisms of our industry. While there are incredible practical insights in this work (and I’d recommend heading to Linkedin's B2B Institute without hesitation), the way Jann thinks and considers our area of the marketing ecosystem is even more important than the content of his thinking. Finding inspiration in how Jann thinks will help ALL of your work – beyond the specifics of any given topic. I was lucky enough to spend a moment with him at The Saturnalia Chateau, where he shared incredible insights about the buying committee and the complexity of how groups make decisions. A few friends who might enjoy: Dan Rosenberg, Toni Clayton-Hine, Jessica Deckinger, Amanda St L Jobbins, Christopher Burns, Dan Petrossi, Jonah Goodhart, Patrick Reynolds, Noah Brier, Natalie Ely, Jeremy Botwinick, Hannah Budreski, Anna Griffin, Tisha Hulburd, Christi Moot, and Jeff Brooks #B2B #buyingcommittee #marketingstrategy

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Welcome to the #downgradeconomy. The era of mindlessly pushing unwanted, overpriced products onto consumers is over. This has ushered in an age of discerning, value-conscious consumers who know what they want. They will use their wallets and voices to get it, calling for a radical overhaul of business models and strategies. CEOs and CFOs in the latest round of earning calls have admitted that the market's previous willingness to indulge in unnecessary goods is disappearing right before our eyes, or has already disappeared. My latest Marketing Accountability Council article provides an in-depth explanation of the reasons for this shift, showcases companies that are embracing this change, and offers suggestions on how marketing professionals can spearhead the transition towards a more customer-centric era. #downgradeeconomy #marketing #business #leadership

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