Sara Garibaldi (Romero)

Back to Luxury Roundtable's Luxury Marketing Summit New York, Matteo Atti of Vista (VistaJet and XO) reminded a room full of top global luxury marketers that "luxury is not related to age but price. Can you afford it?" Matteo also said: -Trust is super important. Wealthy people get harassed.  -High luxury is not about aspiration. You have to be factual. If they want it, they will pay for it.   -The private-jet metal doesn’t matter. The service we provide is where we add value. Service is about how you make them feel. Do they want you.  -People fly private for utilitarian reasons -- I have go to see grandmother, I need to go close a deal. Mickey ALAM KHAN Quinn PR Cassandra Small Kristie Farinha Liz McNeil Sabrina Prieto Loren Antonio Durán #luxury #luxurybrands #luxurymarketing #luxurytravel #privatejets

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Step into the vibrant world of Hispanic marketing with our latest short film podcast from Branding #Studio24M, based in sunny Tampa, Florida. Delve into the nuances of cultural relevance, authentic messaging, and effective marketing strategies tailored for U.S. Hispanic consumers. Join us for insightful discussions and diverse perspectives on maximizing advertising impact. #HispanicMarketing #CulturalRelevance #MarketingStrategy #BrandingStudio24M #TampaFlorida #PodcastInsights

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The first quarter of 2024 showed that the pace of pharma deal making is likely to continue. Rarely is there a focus on the role communicators play in maintaining corporate reputation throughout these important milestones. Syneos Health Communications brought together a group of industry experts to share perspectives on where communicators need to be and when, predictable scenarios to prepare for and the critical role of trust and humanity. A link to the PRWeek summary of the closed-door session is below. #healthcare #communications #publicrelations

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Nothing is more critical to successful engagement with your brand’s stakeholder audiences than the strength and distinctiveness of your stories and business narrative. Yet so much of what we encounter is less interesting, captivating and alluring than what it could be. Here's the path to greatness.

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Marketing Dive's Chris Kelly on the Campaign Trail: Coca-Cola spills soda to focus on moments of connection. Coca-Cola has made togetherness and human connection a focus of its marketing since launching its “Real Magic” platform in 2021. While the platform has frequently dipped into art — both world-renowned and AI-generated — it has also put the brand at the center of meals and family gatherings. For its latest “Real Magic” iteration, the brand tapped longtime agency partner David Miami for “Spills,” a campaign that switches focus from a bottle of Coke to the moment of connection that caused a spill. In a series of TV spots, the action starts with a spill before reversing in slow-motion to show the instigating moment: a reunion on the street between a man and woman, a surprise party entrance with friends or a cuddle with a dog at the door. Along with TV ads in the U.S., the campaign includes out-of-home and digital out-of-home ads in the U.S. and Brazil. While David Miami previously relied on Coca-Cola’s iconic elements when it attempted to capture sonic moments in static photos, “Spills” attempts to take the attention off the brand and give it to true-to-life human interactions. “Let’s be honest, there are more important things than the product in itself,” said Edgard Gianesi, chief creative officer at David Miami. “Everything that we normally do in advertising transforms the product into the hero of any situation. The reality is human connection … is pretty much the most important thing in life.” That focus on key human moments comes as consumers around the world continue to adjust to post-pandemic life but still face domestic challenges at a time of global conflict and crisis. “Spills” takes a comparatively minor inconvenience — a spilled soda — and encourages consumers to pay attention to what matters most. “We took something simple and it caught people’s attention because they can relate to it, instead of going all AI,” said Joana Plautz, creative director at David Miami. “Sometimes when you touch people in something that’s so true to them, they stop and think, and you don’t need to go overboard.” https://buff.ly/4eRPgyz via @marketingdive

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