“Friend, coworker and mentor are three words I would use to describe Rob. The great thing about Rob, besides being totally awesome to work with, is that he has been in the advertising industry for 26 years with great success. When it comes to explaining incredibly complex situations and strategic plans, he makes it sound easy. It's probably because he just instinctually gets the business. Listen to what Rob has to say, because it will be spot on. One of Rob's best skills is modeling. Within a few days of a meeting, Rob will have a bottom up financial model in an excel sheet, backed up by solid logic, and the numbers proving why something will or will not work and how quickly we can get to the next level. In my experience working with Rob, getting to the next level takes very little time. He knows how to make money. It's fun and exciting to work with Rob. I'd highly recommend it to anyone that wants to play at the highest level in the interactive ad game.”
About
Accomplished global business leader, customer-obsessed product and sales executive, and…
Activity
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As I read this morning’s latest earnings reports and the difficulties reported by Snowflake in making their sales numbers, I can’t help but empathize…
As I read this morning’s latest earnings reports and the difficulties reported by Snowflake in making their sales numbers, I can’t help but empathize…
Liked by Rob Crumpler
Experience
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AlphaGames
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Education
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University of California, Los Angeles
Activities and Societies: NCAA Varsity Pole-Vaulter • Sigma Alpha Epsilon
Licenses & Certifications
Volunteer Experience
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Volunteer of the Year 2020
Boy Scouts of America
- 4 years
Children
• Pinewood Derby Master for 4 Years.
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Member, Technology Advocate
Voices for Innovation
- less than a year
Civil Rights and Social Action
• Voices for Innovation is a Microsoft Alumni program that promotes technology adoption and innovation for social causes.
Patents
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Social Analytics System and Method for Analyzing Conversations in Social Media
Issued US 20070214097
Conversations in an online content universe are monitored. A social analysis module analyzes individual conversations between publishers in the online content universe. Publishers that influence a conversation are identified.
Other inventorsSee patent -
System and Method For Advertisement Targeting of Conversations in Social Media - United States Patent Application
Filed US US 20090119173 A1
Conversations in an online content universe are monitored. A conversation index is generated in social media. An individual conversation is defined by user-selectable input terms. Publishers that influence a conversation are identified. The system generates an influence ranking of site's that influence a particular conversation. The system permits ads to be placed on sites based on the sites influence on the conversation. The system can be updated to permit ads to be targeted based on current…
Conversations in an online content universe are monitored. A conversation index is generated in social media. An individual conversation is defined by user-selectable input terms. Publishers that influence a conversation are identified. The system generates an influence ranking of site's that influence a particular conversation. The system permits ads to be placed on sites based on the sites influence on the conversation. The system can be updated to permit ads to be targeted based on current influence rankings. The influence ranking is used to perform online advertising targeting and placement. Additional marketing filters, such as demographics, historical performance, and return on investment, may be used to adjust an initial influence ranking based. The ad placement may also be expanded to include related conversations, inlinking sites, and/or outlinking sites.
Other inventorsSee patent
Recommendations received
5 people have recommended Rob
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